Influencer Marketing

With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.

How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.

"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.

Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.

In a Vogue 73 Questions spin-off, we ask Jay Acunzo 23 questions to get his thoughts on everything from his biggest brand crush to his hidden talent.

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.

Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date).

See how Traackr gives users industry-first CRM capabilities to streamline workflows and enhance collaboration for influencer marketing.

To help you explore what’s next for B2C influencer programs, Traackr and Talk PR combined forces to analyze global influencer marketing in the beauty sector.

Find out why influencer marketing should be part of your change management plan and discover the 10 priorities organizations are addressing.