Influencer Marketing

Gain consumer trust by connecting with the communities you care about, partnering long-term with influencers, and sharing your customer’s aspirations.

Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle.

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.

Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.

Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.

In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.

Uncover the influencer-focused strategies that got Travelocity and Microsoft recognized at the 2017 Content Marketing Awards.

See what the future of influencer marketing holds as the space graduates to a new frontier, as told by the marketers who are in the trenches everyday.

Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.

Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers. 

In this post, get answers to top questions submitted by marketers during the Navigating Influence 2.0 live webinar, and access the on-demand recording. 

Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.