Influencer Marketing Best Practices

The traditional influencer pyramid does not reflect the diversity of the influencer eco-system but the new cross-functional influencer program does.

The Top 12 Festival of Marketing sessions and speakers we're most excited about and that should provide great insight into the future of marketing.

Personal opinions aside, blogger Essena ONeill has shed light onto big issues in influencer marketing. Read a marketer's blog response to Essena ONeill.

Find out why influencer marketing is a leading indicator of marketing transformation and one of the fastest growing categories in Latin America.

Learn to leverage influencers to launch a product in a new market. Philippe Duhot from Orange shares insights on executing a successful influencer strategy.

Digital marketing transformation doesn’t always come easily for brands. Read more to understand why heritage brands should be leveraging influencer marketing.

Here are Traackr's top seven go-to resources for influencer marketing content (and other marketing things, too).

This review of the Festival of Marketing sessions focuses on the increased importance of social influence and the impacts on brand activation.

The Seattle Seahawks is a team of unique players, loud fans, and an insanely strong brand... There’s a lot that marketers can learn from the team.

AccessAllASOS Brand Advocacy program has been leading the way in demonstrating what successful influencer programs can look like.

The first stage of influencer marketing is finding influencers. Learn how Coca-Cola identifies and engages influencers as part of their marketing strategy.

Understanding Instagram influencer marketing success metrics is crucial to getting your programs off the ground and continuing to build them.