Influencer Marketing Best Practices

Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.

In this post, get answers to top questions submitted by marketers during the Navigating Influence 2.0 live webinar, and access the on-demand recording. 

Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.

In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.

Elevate your influencer marketing by creating an ongoing engagement strategy. Learn how to build impactful relationships with key influencers to your brand.

Read this step-by-step guide to learn how to build a results driven influencer marketing programs to help you move the needle for your brand.

The traditional influencer pyramid does not reflect the diversity of the influencer eco-system but the new cross-functional influencer program does.

The Top 12 Festival of Marketing sessions and speakers we're most excited about and that should provide great insight into the future of marketing.

Personal opinions aside, blogger Essena ONeill has shed light onto big issues in influencer marketing. Read a marketer's blog response to Essena ONeill.

Find out why influencer marketing is a leading indicator of marketing transformation and one of the fastest growing categories in Latin America.

Learn to leverage influencers to launch a product in a new market. Philippe Duhot from Orange shares insights on executing a successful influencer strategy.

Digital marketing transformation doesn’t always come easily for brands. Read more to understand why heritage brands should be leveraging influencer marketing.