Traackr is very excited to be part of the Festival of Marketing, organised by Econsultancyand that will be held on 11th and 12th November at Tobacco Dock in London.
As the number one marketing event in the UK, Festival of Marketing gathers over 3,000 decision makers around headliners such as entrepreneur Alan Sugar, former astronaut and ISS commander Chris Hadfield, Social Activist Monica Lewinsky and financial services heavyweight Anthony Thomson, and over 160 hours of content across 12 stages.
With such an amazing line up and huge amount of content planned, we have made a tough call and selected our Top 12 not to be missed sessions. These are the sessions and speakers we are the most eager to hear from and which we believe will provide great insight into the future of marketing.
1. Introducing the World to Doctor Who
Wednesday 11th November at 10:45 on the Content stage
Acting Chief Brands Officer at BBC Worldwide, Julia Kenyon will take us through the Doctor Who’s case study that promises to be an entertaining insight into how TV and marketing can come together to ‘keep the show and brand fresh, and remain relevant to each new generation’. More specifically, Julia will focus on:
2. Measuring the Value of Content – Is It Worth the Investment?
Wednesday 11th November at 12:45 on the Content stage
Everybody is saying that content is king but in an overloaded world of information and data, what makes content valuable? This panel gathering Helen Warren-Piper, Marketing Director Grocery at Premier Foods, Mark Adams, SVP Innovation at Vice Media, Matt Shaw, Network Editor for the very successful Jamie Oliver’s Food Tube and Simon Michaelides, Marketing Director at UKTV should be pretty interesting:
3. Leveraging the Power of Storytelling in B2B to Connect Your Brand to Customers and Drive ROI
Wednesday 11th November at 13:45 on the B2B stage
We’re now in an age where people want engaging, emotional stories, and it doesn’t matter if it’s B2C or B2B – Eva Barrett, Global Head of Brand Marketing Communications at Philips
With a strategy that saw the brand reaching out to its array of business units, across over 160 countries, in search of employees’ “authentic stories” showing how Philips is improving people’s lives, we can not wait to hear more from Eva Barrett and Wander Bruijel, Head of Brand, Communications and Digital for Philips UK & Ireland about:
4. Exploring New Frontiers in Experiential and Physical Marketing
Wednesday 11th November at 13:45 on the Multichannel stage
With three brands that have be hugely successful at integrating experiential and physical marketing, this planel gathering David Scott, Director of Brands & Insight at Carlsberg UK,Florence Howell, Marketing Manager, Magnum, Cornetto & Wall’s Kids Ice Cream at Unilever and Paul Samuels, Executive Vice President at AEG is a great addition to Festival of Marketing! Together, they will aim at:
5. Not Your Average Influencer
Wednesday 11th November at 14:45 on the Social stage
Fashion & Beauty industry has been one of the first to embrace influencer marketing. We are excited for the conversation between Katharine Plunkett, Managing Director at Centaur Marketing and Sarah Penny, Editor at Fashion and Beauty Monitor that will cover:
6. How Do You Get Generation Tinder to Swipe Right? How Real are Our Brand Relationships?
Wednesday 11th November at 14:45 on the Insight stage
With HeyHuman’s research showing that while some brands benefit from loyal consumer sentiment, more and more people admit to having “flings” with other brands, we can’t wait to hear more from the creative agency’s Managing Partner Neil Davidson:
7. Disrupting Luxury Through Influencer Marketing
Wednesday 11th November at 15:45 on the Social Stage
Nicolas Chabot, Vice President EMEA of Traackr and Gianluca Maina, Global Marketing and Communications Director of high luxury brand De GRISOGONO will take over the Social Stage for a fascinating session on the rise of influence and how De GRISOGONO created a digital brand through influencer relationships. More specifically, they will discuss:
8. Why Every Brand Needs Personalisation: Lessons from a Luxury Car Brand
Thursday 12th November at 10:45 on the Personalisation stage
Because we fell in love with this iconic luxury brand since we watched our first James Bond film as kids, we are looking forward to this talk where Simon Sproule, Director of Marketing and Communications at Aston Martin Lagonda will discuss:
9. ABSOLUT AUDACITY: How Dangerous Content Reached an Audience Wise to Every Trick in The Book
Thursday 12th November at 11:45 on the Brand & Creative stage
No doubt Absolut Vodka is a forward thinking brand that has interacted with the creative and cultural sectors for many years now creating inspirational content and experiences that their audiences love. It will be a treat to hear Adam Boita, Head of Marketing at Pernod Ricard and Paul Bennun, Chief Creative Officer at content company Somethin’ Else share:
10. Net-a-Porter Case Study: The Net Set and How to Disrupt Yourself
Thursday 12th November at 12:45 on the Social stage
With over 4 million followers across its social channels and even taking a stab this year at creating the world’s first shoppable social network, we all have a lot to learn from leading luxury e-tailer NET-A-PORTER when speaking social and e-commerce. Sarah Watson, Senior Vice President Social Commerce will tackle some challenging topics:
11. Multichannel Trends From Around the World
Thursday 12th November at 13:45 on the Multichannel stage
For a bit of a bigger picture and further trend insights from around the world, we recommend this session from Jim Clark, Research Director at Econsultancy that will investigate:
12. Scalable, Relevant and Fast Content: What Do Adidas, Oasis and Miss Selfridge Know That You Don’t Know
Thursday 12th November at 13:45 on the Content stage
Jose de Cabo, Co-Founder of the Visual Commerce & Marketing Olapic will take the center stage and has invited Michael Jedamski, Manager Digital Products & Services at forward-thinking brand Adidas and Tina Cramp, Ecommerce Manager at Oasis Fashion to discuss:
Voila, these are our Top 12 not to be missed sessions at Festival of Marketing 2015! Which one are yours? Comment and share using the Festival’s hashtag #FoM15