Influencer Marketing Best Practices

An analysis of 4 influencer collaborations from haircare brands, feat. GHD, Redken, Aveda, and Head & Shoulders.

See the Indigenous-owned beauty brands and Indigenous creators who are challenging the colonial standards of beauty in diverse and complex ways.

See an analysis of 3 influencer collaborations from luxury, prestige and affordable skincare brands, feat. SK-II, Murad, Neutrogena.

Hear the top influencer marketing measurement advice from a marketing executive at a fast-growing skincare brand.

Is data really unbiased? We explore the role our industry plays in progressing diversity issues.

Collegiate athlete influencers can now sign sponsorship deals - here's what you need to know about working with this new population of influencers.

See an analysis of 4 beauty influencer collaborations from 2021, feat. Rare Beauty, ColourPop Cosmetics, Laura Mercier, and Anastasia Beverly Hills.

Six influencers at the forefront of the sustainable, clean beauty conversation.

Advocacy and allyship require intentionality and commitment- learn from LGBTQIA+ influencers about how to create positive and lasting impact.

See an analysis of 4 beauty influencer collaborations from 2021, feat. e.l.f., Milk Makeup, Maybelline and Yves Rocher.

See an analysis of 5 beauty influencer collaborations so far in 2021, featuring brands like CeraVe, Makeup Revolution and Nivea.

How to build influencer marketing brand advocates by recognizing that the value of influencers is much more than a digital billboard for product placement.