Influencer Marketing Analytics

Learn how to improve your influencer marketing program by setting better goals and KPIs.

Beauty influencer data shows that engagements and video views on beauty advent calendar content has increased. Which brands are proving most popular?

Discover the top 10 US beauty brands who "won" influencer marketing this year and the creators who helped them get there.

Your monthly influencer beauty trends and analysis, featuring Olaplex, Charlotte Tilbury, and Typology!

What should you pay influencers? Here is a breakdown of factors that will effect influencer rates, and 4 ways to ensure you stay on budget.

Learn how to talk to your teams about influencer marketing measurement, with a list of metrics to help you and your team improve performance.

Optimize your influencer marketing program like a pro with these 3 helpful tips.

Hear the top influencer marketing measurement advice from a marketing executive at a fast-growing skincare brand.

Is data really unbiased? We explore the role our industry plays in progressing diversity issues.

Six influencers at the forefront of the sustainable, clean beauty conversation.

Provide trackable links to your influencers and report on their ability to drive clicks and conversions.

What does data tell us about influencer marketing in quarantine? We commissioned Traackr's Director of Global Services Holly Jackson to answer that question.