Running an influencer marketing program is grueling. While there are a lot of creative and interpersonal aspects in influencer marketing, you can often spend a lot of time doing mundane tasks (e.g. spending countless hours searching for influencers on social platforms, putting them in spreadsheets, and tracking each task and milestone in the relationship).
The truth is, doing these types of tasks manually wastes a lot of time that an influencer marketing software can help you accomplish with more speed and efficiency faster. Here are a few ways an influencer marketing platform can help you work smarter, not harder.
Natively searching for influencers on different social platforms can be excruciatingly time-consuming. Your technique for finding influencers can vary depending on the type of campaign you’re running. With an influencer marketing platform, you can quickly find potential partners with rich insights on each influencer right at your fingertips.
“Different brands have different influencer marketing objectives — this is important to keep in mind when you are going through your influencer discovery process. The influencers you want to work with will be determined by whether you’re focused on driving brand awareness, virality, and sentiment (top and mid funnel) vs driving tangible revenue (bottom of the funnel), and so on.” — Haley Schluter, consumer and brand engagement expert
An influencer marketing platform can help you narrow down your influencer search with multiple layers of data. For example, Traackr allows marketers to search for influencers by:
Traackr’s proprietary technology is the only influencer marketing tool that allows you to layer search parameters and get really granular in your influencer search. For example, if you’re looking for influencers for a beauty brand’s full-funnel campaign, here are some ways Traackr’s influencer marketing platform could help you find the best partners:
You can even grow your influencer partnerships with automated recommendations of new influencers who are organically mentioning your brand, saving you even more time searching for influencers!
“What I love about Traackr is that it aggregates everything about an influencer that you would need to know in order to make a decision about whether they would make a good partner.” — Haley Schluter, consumer and brand engagement expert
As you know, the work doesn’t stop after you’ve found and built a list of potential partners. Next, you have to evaluate whether they’re a good fit for your brand, an influencer marketing platform can make this process more efficient. As much as we might like to “lurk” in our free time, scrolling through different influencers’ social profiles and content to vet them is extremely tedious work.
A good influencer marketing platform can help you save time on influencer vetting by providing you with the ability to:
Having all of this data at your fingertips can help you make informed decisions at a faster pace. This type of data also gives you the information you need to negotiate fees when necessary. For example, if only half of an influencer’s audience is part of your target consumer then you might consider asking for a lower fee or a different partnership type.
Tip: Learn more about how an influencer marketing platform can help you find influencers that are brand safe.
Creators are crunched for time, so making their onboarding process as easy and professional as possible can help nurture long-lasting relationships. On the flip side, lack of time and resources can make scaling influencer marketing programs an obstacle for brands.
Luckily an influencer marketing platform can make onboarding and managing influencers fast and efficient. Some time-saving management capabilities that an influencer marketing platform can provide include:
An influencer marketing platform should also allow you to manage inbound requests and send influencers invitations to join your campaigns. For example, Traackr gives you the ability to create customized campaign briefs, send landing page links so influencers can opt-in to the campaign, and allow influencers to select their products of interest. This not only saves time in (goodbye emails!), it also gives you an easy way to track who opted in to the campaign (thus saving time and product waste). See how Ole Henriksen used Traackr’s influencer marketing platform to source new YouTube influencers for a recent campaign.
Tip: Traackr’s Studios offers branded onboarding experiences for influencer partners.
Managing all of the small details that go into an influencer campaign can get messy. No doubt, you’ve experienced a life with a million tabs and spreadsheets open. Sometimes just finding the information you need can be difficult and time-consuming.
This is why an influencer marketing platform can help you save time!
In addition to helping you expedite influencer discovery and vetting, and easily manage influencer relationships, an influencer marketing platform can help you organize, track, and manage:
Last, but certainly not least, an influencer marketing platform can make measurement and reporting easier for your and your team.
Whether you’re a team of two or a team of hundreds, reporting on influencer marketing ROI can feel like running through a long obstacle course. Do you have the right data? How easy is it to collect the metrics you care about? Where does everyone record their metrics and insights? Is it easy for everyone to find, and (more importantly) easy for everyone to understand?
A good influencer marketing platform will save you time by providing one central place for your team to go for reporting and insights (learn how Shiseido used Traackr’s influencer marketing platform to develop a hyper-focused strategy that increased its influencer marketing success by 54% in one year). An influencer marketing platform should include measurement features like:
Influencer marketing ROI. Imagine how much time your whole team would save if you could easily:
Spend tracking and budget optimization. Where is my budget actually going? How efficient is my spend? Influencer marketing platforms can save you time by:
Competitive benchmarking. How am I performing against my competitors? An influencer marketing platform could improve your ability to quickly shift strategies by:
If you want to learn more about how an influencer marketing platform can save you time, reach out to our experts. Alternatively, if you are not quite ready to invest and want to do a bit more research, here is an article that will give you some guidance on how to vet and evaluate an influencer marketing platform.
If you're in the market for an influencer marketing technology, we’ve put together an RFP template that can be used for evaluating vendors. The RFP template includes a comprehensive list of influencer marketing technology capabilities.