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Brand Safety

Protect Your Brand’s Reputation

Partner with influencers who align with your brand values and avoid influencer fraud. Run automated brand safety checks, assess audience authenticity, and establish approval workflows.

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How Traackr Helps You Protect Your Brand’s Reputation

Automated Safety Checks

Define sensitive topics for your brand and analyze an influencer’s entire content history to assess their brand risk.

Ongoing Safety Monitoring

Set tolerance levels for controversial topics and get notified if influencers exceed your thresholds.

Fake Follower Analysis

Avoid influencer fraud by assessing the quality of an influencer’s audience and the authenticity of their engagement.

Approval Workflows

Approve or decline influencers for brand safety alignment and create visibility across your team.

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You're in Good Company

As we evolve our marketing strategies and scale our influencer programs, Traackr’s Audience Insights ensures we are reaching the right end consumers with the right profile.
Philipp Markmann
CMO, L'Oréal Germany

A Complete Influencer Marketing Platform

Seriously Powerful Influencer Discovery
Search a global database by content, influencer attributes and audience criteria.
Advanced Influencer Vetting Insights
Evaluate influencers based on performance, audience quality and value alignment.
Streamlined Campaign Management
Manage your influencer campaigns from start to finish with our workflow tools.
Intelligent Budget Optimization
Take control of your influencer spend by understanding the performance of your investments.
Scalable Program Management
Gain visibility and standardize measurement frameworks with a centralized system-of-record.
A CRM For Your Influencers
Manage influencer relationships in one centralized database.
Market-Level Competitive Insights & Benchmarking
Understand how your brand and competitors stack up among influencer content in your market.

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