Brand Safety

Protect Your Brand’s Reputation

Partner with influencers who align with your brand values and avoid influencer fraud. Run automated brand safety checks, assess audience authenticity, and establish approval workflows.

How Traackr Helps You Protect Your Brand’s Reputation

Brand Values Match

Search an influencer’s entire content history to surface all potentially controversial or sensitive topics for your brand. Ensure the influencer’s personal values match those of your brand to minimize future risks.

Content Tolerance Levels

Establish your own tolerance thresholds for topics being discussed, and get notified if an influencer exceeds your levels.

Approve Influencers

Once you’ve vetted an influencer, approve or decline whether they’re aligned with your brand for visibility across all your team.

Audience Quality & Fake Follower Analysis

Fight fraud by understanding the overall quality of an influencer’s audience, analyzing followers and likers, as well as post comments’ authenticity.

How Data is Transforming Influencer Strategies at Global Brands

Until IMB, organizations couldn't truly know the full impact of their influencer marketing initiatives. Learn why we created a market-level influencer marketing benchmark solution.

Read case study

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You're in Good Company

“As we evolve our marketing strategies and scale our influencer programs, Traackr’s Audience Insights ensures we are reaching the right end consumers with the right profile.”

Philip Markman

CMO, L'Oréal Germany