Search an influencer’s entire content history to surface all potentially controversial or sensitive topics for your brand. Ensure the influencer’s personal values match those of your brand to minimize future risks.
Establish your own tolerance thresholds for topics being discussed, and get notified if an influencer exceeds your levels.
Once you’ve vetted an influencer, approve or decline whether they’re aligned with your brand for visibility across all your team.
Fight fraud by understanding the overall quality of an influencer’s audience, analyzing followers and likers, as well as post comments’ authenticity.
Until IMB, organizations could truly know the full impact of their influencer marketing initiatives. Learn why we created a market-level influencer marketing benchmark solution.
“As we evolve our marketing strategies and scale our influencer programs, Traackr’s Audience Insights ensures we are reaching the right end consumers with the right profile.”
