Influencer marketing is maturing and budgets are increasing. As investments increase, so do expectations on the sophistication and scale of influencer marketing programs. This has led to an explosion in the number of influencer marketing technology solutions available. That said, no two solutions are alike and it has become increasingly difficult to navigate the landscape to find the right solution for your specific needs.
Although this is a new challenge in influencer marketing, it’s a recurring story for marketers searching for the right technology for their team. To address this, seasoned technology buyers have turned to RFPs (Requests for Proposal) as a way to streamline the evaluation process and make sound purchasing decisions.
An RFP questionnaire is sent out to potential vendors in order to easily gather information on critical requirements. Based on responses, companies can narrow down their search, looking only at vendors that best align with their specific needs. This ensures that the more time consuming elements of your technology search (such as demos, or sales conversations) are only spent on solutions with your required capabilities.
To help you start this process, we’ve put together an RFP template that can be used for evaluating influencer marketing technology. The RFP template includes a comprehensive list of capabilities across the following categories:
Your team can add this comprehensive list of influencer marketing technology capabilities to your existing RFP template. As you collect vendor responses, you can then put them side-by-side to see which solutions are best suited to be on your short list.
Access the free influencer marketing technology RFP template here (direct download).