Latest Stories

Discover 11 rising and top influencers in the beverage industry for your next influencer marketing campaign.

Learn about the latest TikTok trend, “unsexy products”, and what insights it sheds on consumer behavior and beauty influencer marketing.

Link between kindness, mental health, and Gen Z marketing performance uncovered by research from Beekman 1802, kindness.org, and Traackr.

Discover some of the top AAPI owned and founded beauty brands who "won" influencer marketing, according to influencer data (VIT).

Learn what the most common and costly mistakes are in influencer marketing measurement, and how to avoid them.

Data indicates creator mentions of Stagecoach are up — is it the new Coachella for influencer marketing? Learn more.

Mega creators, Anna Kai and Ava Lee, share their top tips for becoming content creators at Traackr’s 2024 IMPACT NYC event.

Takeaways from IMPACT NYC experts— which social platform to post on, how to collaborate with creators, influencer marketing measurement, and more.

Creators can turn your local product launch into a massive success. Here are 3 local influencer marketing campaign tips you should know.

Discover 10 rising and top influencers in the cleaning industry for your next influencer marketing campaign.

Influencer marketing experts at Dove, Maybelline NY, and Beauty Independent share best practices for building a value-driven influencer marketing program.

A breakdown of the data and influencer strategy behind Beyoncé-owned brand, Cécred’s launch.