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How To
Beauty Trends and Marketing Tips According to Urban Decay, Walmart, P&G, Hyram Yarbro, and The Inkey List.
A quick recap of insights from Glossy’s 2021 Beauty Summit.
By
Kayla Quock
December 1, 2021
Success Stories
4 Influencer Collaborations that Work & Why: November 2021
An analysis of 4 influencer collaborations in the UK, featuring beauty brands Mehron, Charlotte Tilbury, MAC, and EOS.
By
Stephanie Buecheler
November 17, 2021
Success Stories
4 Influencer Collaborations that Work & Why: October 2021
An analysis of 4 influencer collaborations from haircare brands, feat. GHD, Redken, Aveda, and Head & Shoulders.
By
Stephanie Buecheler
October 29, 2021
Internet Culture
Why Social Commerce Will Play a Big Role This Holiday Season
Influencer posts mentioning social commerce terms like affiliate and discount codes increased by 21% last holiday season, this year will likely be higher.
By
Kayla Quock
October 12, 2021
Internet Culture
Hot Take: The Impact of Challenging Beauty Standards
See the Indigenous-owned beauty brands and Indigenous creators who are challenging the colonial standards of beauty in diverse and complex ways.
By
Charlie Amáyá Scott
October 11, 2021
Success Stories
3 Influencer Collaborations That Work & Why: September 2021
See an analysis of 3 influencer collaborations from luxury, prestige and affordable skincare brands, feat. SK-II, Murad, Neutrogena.
By
Stephanie Buecheler
September 27, 2021
How To
How to Build Social Commerce into Your Influencer Program
We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more.
By
Kayla Quock
September 28, 2021
Traackr News
Traackr Launches New Brand Tools to Measure Impact of Social Commerce in the Influencer Economy
Traackr's influencer marketing platform's social commerce features enable brands to better attribute and measure influencer-driven referrals and sales.
By
Eva Papadimitriou
September 28, 2021
How To
Advice from a CMO: Influencer Marketing Measurement and Strategy
Hear the top influencer marketing measurement advice from a marketing executive at a fast-growing skincare brand.
By
Kayla Quock
September 21, 2021
Internet Culture
Hot Take: Data and Influencer Marketing Directly Impact Diversity Issues
Is data really unbiased? We explore the role our industry plays in progressing diversity issues.
By
Lee Abbas
September 9, 2021
How To
5 Tips for Working with College Athlete Influencers
Collegiate athlete influencers can now sign sponsorship deals - here's what you need to know about working with this new population of influencers.
By
Kayla Quock
September 7, 2021
Success Stories
August 2021 Beauty Collabs: 4 Influencer Collaborations That Work & Why
See an analysis of 4 beauty influencer collaborations from 2021, feat. Rare Beauty, ColourPop Cosmetics, Laura Mercier, and Anastasia Beverly Hills.
By
Stephanie Buecheler
August 31, 2021
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From the Blog
How To
From Vetting to Crisis Response: A Creator Risk Management Framework
Learn how to protect your brand’s reputation with proactive influencer vetting and effective crisis management strategies.
How To
Precision Data Is the New Creator Marketing Superpower
Discover how leading brands are adapting their creator marketing strategies amid economic pressures.
Internet Culture
Golfcore Is Taking Over TikTok: What Brands Should Know
Golfcore is trending on TikTok. Here's how fashion, beauty, and lifestyle brands can act on the opportunity.
Visit the blog
Latest Resources
Marketing Insights & Reports
2025 Beauty & Fashion Creator Marketing Insights
Discover the strategies and trends shaping the next chapter of beauty and fashion creator marketing.
Marketing Insights & Reports
Top Brands in Creator Marketing: Monthly Leaderboard Report
Monthly rankings of the top beauty and fashion brands in creator marketing, with data-rich insights and standout brand strategies.
Marketing Insights & Reports
Rising and Top Travel Creators
Discover our list of the rising and top travel creators of 2025.
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