Latest Stories

Get insights from influencer marketing leaders at Shiseido Makeup and ACP Management on how to build strong influencer relationships.

Learn how to create an organic product seeding campaign that will get you noticed by influencers.

Optimize your influencer marketing program like a pro with these 3 helpful tips.

Learn what's driving Ulta Beauty, Beaut Beauty, and NYX influencer marketing programs, and get data on beauty trends like gut health, curly and textured hair...

Learn what's driving ITEM Beauty, Huda Beauty, and Fenty Beauty influencer marketing programs, and get data on beauty trends like gray hair, skincare causes...

How fashion influencers are talking about sustainable fashion, knitwear, live shopping, and virtual styling and what it means for influencer marketing in 2022.

An analysis of paid TikTok influencer posts that earned high engagements, video views, and engagement rates.

Beauty and lifestyle creators discuss how they want to partner with brands in 2022 and how they see the beauty industry evolving.

Get inspired by these influencer marketing beauty trend examples from Ayurvedic, a mushroom-based beauty brand.

Understanding why the classic Instagram formula cannot be parachuted into the TikTok feed.

See how Traackr helps wow your clients with amazing influencer programs that incorporate data-driven influencer discovery, campaign management, and reporting.

How a CMO approaches building an influencer marketing strategy that drives awareness and sales for your brand - from online shopping, to measurement.