Evy Lyons
Author

Evy Lyons

Evy Lyons is the CMO Traackr. She’s spent the last 10 years working with early stage startups to define their brands and develop their positions as thought leaders.
Success Stories
Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe
Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.
Traackr News
Re-Meet Traackr: Introducing our new brand identity
Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh.
Internet Culture
From Transactional to Relational: Expectations for Influencer Marketing in 2019
We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.
Success Stories
Staging a Brand Rebellion: How Amika Scales Authentic Influencer Marketing
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
Traackr News
[Report] What You can Learn from the Analysis of 1,000 Beauty Influencers
To help you explore what’s next for B2C influencer programs, Traackr and Talk PR combined forces to analyze global influencer marketing in the beauty sector.
How To
[Infographic] Where B2B Marketers Turn When the Easy Road Ends
Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.
How To
Lessons from 10 Trailblazers Who Will Make You Better at B2B Influencer Marketing
Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.
Traackr News
[White paper] Six Trends in B2B Influencer Marketing
Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.
Traackr News
Second Time’s a Charm: The Story Behind the New Guide to Influencer Marketing
Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers. 

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Author
Evy Lyons

Evy Lyons

Evy Lyons is the CMO Traackr. She’s spent the last 10 years working with early stage startups to define their brands and develop their positions as thought leaders.
Back to Blog
Where Do Consumers Want to Get Their Social Media Content?
Internet Culture
Where Do Consumers Want to Get Their Social Media Content?
Are consumers still finding their social media content on TikTok and Instagram? Who do they follow and trust?
By 
Evy Lyons
September 21, 2022
3 Future Proof Influencer Marketing Strategies: Advice from a CMO
How To
3 Future Proof Influencer Marketing Strategies: Advice from a CMO
How a CMO approaches building an influencer marketing strategy that drives awareness and sales for your brand - from online shopping, to measurement.
By 
Evy Lyons
November 30, 2021
Going Beyond the Pride Logo
Trending at Traackr
Going Beyond the Pride Logo
Should brands change their logos during Pride? Our VP of Marketing explores what true brand allyship looks like.
By 
Evy Lyons
June 1, 2021
Announcing the State of Influence: Beauty 2021
Traackr News
Announcing the State of Influence: Beauty 2021
Access 2021's most important influencer marketing beauty trends. Discover insights on top platforms, content, and statistics.
By 
Evy Lyons
March 25, 2021
The Fast Traack Podcast: Peugeot's Transformative Journey
Success Stories
The Fast Traack Podcast: Peugeot's Transformative Journey
In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot.
By 
Evy Lyons
November 13, 2020
Influential Influencer Marketers to Inspire You
Top Influencers
Influential Influencer Marketers to Inspire You
A list of 8 brilliant influencer marketers who are also influential on social media. Learn from the best!
By 
Evy Lyons
August 3, 2020
Instincts & Insights: How Kendo Brands Win in Influencer Marketing
Success Stories
Instincts & Insights: How Kendo Brands Win in Influencer Marketing
We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building.
By 
Evy Lyons
May 5, 2020
Powering Up Traackr’s Twitch Integration for Stronger Influential Gamer Activations
Traackr News
Powering Up Traackr’s Twitch Integration for Stronger Influential Gamer Activations
As of today, you can now discover and vet Twitch creators based on the content and performance of their live streams.
By 
Evy Lyons
January 15, 2020
Guide to Influencer Marketing During COVID-19
How To
Guide to Influencer Marketing During COVID-19
We’re sharing our advice on how to adjust your influencer marketing strategy to stay top-of-mind in the “new normal.”
By 
Evy Lyons
April 13, 2020
Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe
Success Stories
Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe
Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.
By 
Evy Lyons
August 7, 2019
Re-Meet Traackr: Introducing our new brand identity
Traackr News
Re-Meet Traackr: Introducing our new brand identity
Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh.
By 
Evy Lyons
May 31, 2019
From Transactional to Relational: Expectations for Influencer Marketing in 2019
Internet Culture
From Transactional to Relational: Expectations for Influencer Marketing in 2019
We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.
By 
Evy Lyons
November 27, 2018

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