How To

Uncover the influencer-focused strategies that got Travelocity and Microsoft recognized at the 2017 Content Marketing Awards.

See what the future of influencer marketing holds as the space graduates to a new frontier, as told by the marketers who are in the trenches everyday.

In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing.

Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.

With the right Instagram metrics, you can better inform your influencer marketing strategy by finding top performing influencers, pieces of content, and topics.

Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs. 

Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.

Learn applicable lessons from Traackr's influencer marketing manager, including how to avoid a false start in influencer marketing.

In this post, discover new research that helps marketers in reimaging the customer journey to include strategic content aligned with influencer engagement.

In this post, discover the value of executive influencer programs. Learn how to increase the influence of your executives, and humanize your brand as a result.

Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.

In this blog post, guest author and Social PR strategist Shonali Burke offers insights on what builds true relationships and what leads to real influence.