How To

With the right Instagram metrics, you can better inform your influencer marketing strategy by finding top performing influencers, pieces of content, and topics.

Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs. 

Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.

Learn applicable lessons from Traackr's influencer marketing manager, including how to avoid a false start in influencer marketing.

In this post, discover new research that helps marketers in reimaging the customer journey to include strategic content aligned with influencer engagement.

In this post, discover the value of executive influencer programs. Learn how to increase the influence of your executives, and humanize your brand as a result.

Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.

In this blog post, guest author and Social PR strategist Shonali Burke offers insights on what builds true relationships and what leads to real influence.

Discover key influencer identification best practices, which have been gathered from insightful conversations with marketing decision makers from major brands.

Make the most of your influencer marketing efforts with personable influencer outreach, including simple requests and engagement tactics.

In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program.

Discover 5 key questions to ask when choosing an influencer marketing platform, things that can give you the confidence that you'll achieve measurable success.