Pierre-Loic Assayag
Author

Pierre-Loic Assayag

Pierre-Loic is the CEO and co-founder of Traackr. He is passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, Pierre-Loic co-founded Traackr as a way to ease the transition for the modern marketer.
How To
Cracking the Code on Your Influencer Marketing Budget & ROI
Traackr's Founder and CEO announces a new framework to help you build your budget for your 2017 influencer marketing and answer core questions in the process.
Traackr News
The Wild West: Instagram and Influencer Marketing
Instagram recently restricted access to companies that were diminishing the value of the platform. Learn what this means for your influencer marketing.
How To
Influencer Marketing: Time to Opt-out of Opt-in Networks
Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves.
How To
Keep it Legal: The Crackdown on Paying Influencers
Although the FTC updated its advertising guidelines more than three years ago, it looks like brands are finally starting to pay attention.
Success Stories
How Influencer Marketing Drives Philips’ Digital Command Center
Philips' digital command center is the first step in the transition towards a digital model of marketing. Traackr is one of the 2 platforms that empower it.
How To
Navigating the Marketing Technology Landscape
This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.
Traackr News
Step Up Your Practice of Influencer Marketing with the New Traackr
We released a new version of Traackr’s influencer marketing platform that is not only a significant update for us, but also a milestone in our category.
How To
Love Your Influential Detractors
Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.
How To
Influencer Marketing: the OS of Modern Marketing
Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

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Author
Pierre-Loic Assayag

Pierre-Loic Assayag

Pierre-Loic is the CEO and co-founder of Traackr. He is passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, Pierre-Loic co-founded Traackr as a way to ease the transition for the modern marketer.
Back to Blog
Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond
Traackr News
Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond
Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.
By 
Pierre-Loic Assayag
February 13, 2024
Meta’s Threads: Could it Impact Your Influencer Program?
Internet Culture
Meta’s Threads: Could it Impact Your Influencer Program?
Meta’s Threads gained 100+ million users in 7 days — here’s how it could impact your influencer program
By 
Pierre-Loic Assayag
July 14, 2023
An Open Letter to Our Community
Traackr News
An Open Letter to Our Community
For change to happen, we need actions more than words, and we want our small company to do its part.
By 
Pierre-Loic Assayag
June 9, 2020
Data to the Rescue: Rebooting Influencer Marketing
Traackr News
Data to the Rescue: Rebooting Influencer Marketing
Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.
By 
Pierre-Loic Assayag
May 16, 2019
[Research Update] The 2018 State of Influence 2.0: The Path Forward
How To
[Research Update] The 2018 State of Influence 2.0: The Path Forward
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
By 
Pierre-Loic Assayag
October 18, 2018
Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite
How To
Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite
In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.
By 
Pierre-Loic Assayag
October 18, 2017
Making the Leap to Quantifiable Success for Influencer Marketing
How To
Making the Leap to Quantifiable Success for Influencer Marketing
Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs. 
By 
Pierre-Loic Assayag
May 3, 2017
Breaking Down Influence 2.0 with Michael Brenner, CEO, Marketing Insider Group
Top Influencers
Breaking Down Influence 2.0 with Michael Brenner, CEO, Marketing Insider Group
In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.
By 
Pierre-Loic Assayag
February 23, 2017
Trick or Treat: The Scary Side of Influencer Marketing
How To
Trick or Treat: The Scary Side of Influencer Marketing
If you're trying influencer marketing purely due to your brand's FOMO (fear of missing out), then it's possible that you've been tricked. Read more to see why.
By 
Pierre-Loic Assayag
October 31, 2016
Cracking the Code on Your Influencer Marketing Budget & ROI
How To
Cracking the Code on Your Influencer Marketing Budget & ROI
Traackr's Founder and CEO announces a new framework to help you build your budget for your 2017 influencer marketing and answer core questions in the process.
By 
Pierre-Loic Assayag
September 28, 2016
The Wild West: Instagram and Influencer Marketing
Traackr News
The Wild West: Instagram and Influencer Marketing
Instagram recently restricted access to companies that were diminishing the value of the platform. Learn what this means for your influencer marketing.
By 
Pierre-Loic Assayag
August 3, 2016
Step Up Your Practice of Influencer Marketing with the New Traackr
Traackr News
Step Up Your Practice of Influencer Marketing with the New Traackr
We released a new version of Traackr’s influencer marketing platform that is not only a significant update for us, but also a milestone in our category.
By 
Pierre-Loic Assayag
April 2, 2014

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