Season #1

How Can Beauty Brands Transition From IRL to #StayHome?

In his episode of The Fast Traack podcast, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome?

  • Should you pause your influencer activations?
  • What type of #stayhome content will my audience respond to?
  • How does supply chain impact influencer relationships?
  • What are some keywords you should avoid right now?

In the midst of a lockdown, we’re seeing unprecedented natural creativity. Now is the time to allow your influencers even more freedom, while simultaneously triple-checking copy for potential insensitivities and tone deafness. Social media will always adapt, and brands that can be useful and flexible in this treacherous time will come out on top.

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Guest info

Scarlette Tidy
Scarlette Tidy
Influencer & Social Media Marketing Consultant

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