How Travelocity’s influential community generated a powerful surge in brand awareness.

Online Travel Agencies are often seen as cold and purely transactional. By building a community of influential travel experts, Travelocity aimed to flip that perception. As a result, Travelocity created a more human, authentic connection with its audience—and achieved a powerful surge in brand impressions (+1,200%) and mentions (+1,000%) in the process.

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