Resources
Contents
Report

Traackr x Glossy: State of Influencer Marketing

A deep-dive report about how top brands are building more successful, measurable, and integrated influencer marketing programs.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Traackr and Glossy’s 2021 State of Influencer Marketing report investigates how top brands are building influencer marketing programs to be more sophisticated, measurable, and integrated into the future of ecommerce. 

The report combines Traackr data, results from a survey of 100+ brand and agency marketers, and exclusive insights from executives at Beekman 1802, Dove, and Shiseido. In these pages, you’ll uncover actionable insights about how to improve workflows, standardize performance metrics, measure ROI, and use data to guide strategic decision-making.

Highlights include:

  • Survey data on influencer marketing budgets, paid vs organic strategies, social platform and social commerce use, and key challenges
  • Insight into what brands are doing to increase the ROI of influencer campaigns, from sales to social impact
  • Actionable steps to help you solve measurement pain points, make smarter investments, and future-proof your influencer marketing strategies
Report

Traackr x Glossy: State of Influencer Marketing

A deep-dive report about how top brands are building more successful, measurable, and integrated influencer marketing programs.

Stay in the know

Sign up to get new case studies, invites to our events and our monthly influencer marketing newsletter.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Subscribe

Get monthly beauty trend-spotting, data insights, and global beauty brand rankings.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Beauty Brand Leaderboard

An interactive app ranking 1,000+ beauty brands by influencer marketing performance.
Discover Traackr

Share The Love

More Resources

Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages.

Ready to Get Started?

Subscribe to monthly influencer marketing insights from your peers.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.