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BFGoodrich: When Influencers and Product Placement Are in Perfect Harmony

How BFGoodrich, a Michelin brand, used influencer marketing to break outside of its motorsport market and reach a younger, engaged audience.
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Traackr Case Studies
Influencer Marketing Technology
Budgeting & Compensation
Campaign Management
Marketing Insights & Reports
Influencer Marketing 101
How can my brand launch a successful TikTok Campaign?
Campaign Management

How to Launch Successful Influencer Marketing Campaigns on TikTok

TikTok is the most popular social media app of the moment. How can brands leverage it?
How to Scale Influencer Marketing In-House
Campaign Management

Scaling Influencer Marketing In-House

Explore how brands scale influencer programs with in-house centers responsible for influencer marketing measurement, standardization and cross-functional coordination.
15 Influencer Marketing Use Cases
Campaign Management

15 Influencer Marketing Use Cases

An in depth look at 15 common influencer marketing use cases.
The Many Faces of Influence
Campaign Management

The Many Faces of Influence Deck

An in-depth look at 10 common influencer personas and how to engage with them
Understand how to scale influencer marketing across a global enterprise by establishing a center for excellence.
Campaign Management

A Blueprint for Scaling Enterprise Influencer Marketing

Understand how to scale influencer marketing across a global enterprise by establishing a center for excellence.

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