81% of marketers say that a main challenge for producing successful influencer programs is finding the right influencers. Any marketer who has gone through the process of finding and vetting top influencers won’t find this too surprising. It takes a lot of time and effort! There are many things to consider — audience demographics, performance metrics, brand fit/affinity, and more.
The good news is there are now influencer marketing platforms that can help speed up this process, and in some cases, even automate a part of the process. Below we outline how an influencer marketing platform can help you and your team efficiently find top influencers.
There is a lot you can do manually, with a lot of time and elbow grease. However, it is often not the most efficient way for you and your team to spend your time.
This is why having an influencer marketing platform that compiles influencer data is so important — imagine having one place you can go to find all the information you need to make a smart decision! Influencer marketing platforms mainly provide three important sets of data:
Aside from these definite data points, the best types of influencer marketing platforms also allow you to search through an influencer's past content and profile bios with keywords. This allows you to identify them based on interests and topics, and gives you a greater chance of finding influencers that fit well with your brand and product. For example if you are a sensitive skincare brand, you could look for influencers who have openly talked about things like acne, rosacea, eczema, or "irritable skin" in the past. Alternatively, if your brand finds it important to work with influencers that share the same value (e.g. sustainability or body positivity), you could use those and related terms to search.
Tip: This process doesn’t stop at performance metrics and content keywords. Learn more techniques for finding top influencers that are the right fit for your brand.
If you’ve already done the work (manual or not) of finding top influencers once, you might be able to continue building off your success! Some influencer marketing platforms have features that automatically recommend folks who are similar to top influencers, which can help you easily grow your influencer network.
For example, Traackr’s Influencer Lookalike Recommendations feature provides you with specialized lists of creators that have similar attributes to top influencers, like:
Traackr’s Influencer Lookalike feature also provides you with deeper insight into how influencers are connected to each other. For example you can browse unique influencer lists that show you:
Tip: Want to know more about Traackr’s capabilities? Here’s a blog post that details some of the ways that Traackr can help you find top influencers. Or, you can chat directly with one of our influencer marketing experts.