Best-in-Class Influencer Marketing Starts Here

Traackr is a system of record for all types of influencer marketing including organic advocacy, gifting and paid partnerships. The platform is used by marketing and insights teams to run global programs from discovery to measurement.

Chelsea Riggs — Brand President, Amika

Chelsea Riggs

Brand President, Amika

“We were looking for a platform that was essentially a CRM for influencer management that also allowed us to aggregate our campaign analytics and access the insights we need to properly evaluate influencers. We spent more than six months researching and testing every platform out there and found Traackr fits exactly what we needed.”

Santiago Garcia Solimei
 — Global Director of Social Media
Meliá Hotels International

Santiago Garcia Solimei

Global Director of Social Media, Meliá Hotels International

“We chose Traackr to be the backbone of our influencer program because of its product completeness, unparalleled depth of data and global presence.”

Nathalie Folco — Account Director, Integrated Media Strategy, Weber Shandwick

Nathalie Folco

Account Director, Integrated Media Strategy, Weber Shandwick

“Traackr’s data quality and breadth of its database are unrivaled. It’s been essential in our work to find the perfect influencers for our clients and prospects – whether we are working on a complex proposal with the creation of custom KPIs or on the day-to-day influencer relationships.”

Amisha Gandhi — VP of Influencer Marketing, SAP Ariba

Amisha Gandhi

VP of Influencer Marketing, SAP Ariba

“We know that programs and content typically generate 2-4X greater return than if we were to run that same campaign without an influencer partnership.”

Chelsea Riggs — Brand President, AmikaSantiago Garcia Solimei
 — Global Director of Social Media
Meliá Hotels InternationalNathalie Folco — Account Director, Integrated Media Strategy, Weber ShandwickAmisha Gandhi — VP of Influencer Marketing, SAP Ariba
Unrivaled Influencer Discovery

Access the largest vetted influencer database

Traackr is a search engine for influencers, not a closed network, so you can access more than 6M vetted profiles rich with audience insights, fraud detection and historical performance indicators.

  • Search bios, captions and content on 12 platforms
  • Identify top performing influencers at every tier
  • Filter by demographics, follower count, engagement rates
Streamlined Workflows

Run impactful influencer campaigns at scale

Traackr provides brand managers with customizable workflows for all types of influencer campaigns including organic advocacy, events and product gifting and paid partnerships.

  • Simply workflows for all types of activations
  • Manage and track communications in one place
  • Reduce time spent on manual work
Powerful Performance Insights

Invest influencer budgets where they drive results

Optimize influencer marketing investments with performance reporting at every level. Traackr is the only solution to provide insights at the market, program, influencer and content levels.

  • Benchmark your performance in a given market
  • Track influencer spend against program performance
  • Optimize your strategies with competitive insights
Enterprise-Grade Scalability

Built to scale with global organizations

Gain visibility and create efficiencies by standardizing influencer management across brand portfolios and regions. Traackr provides global teams with the structure and strategic expertise to manage large-scale programs.

  • Manage programs spanning large brand and regional portfolios
  • Track influencers in 19 languages and 43 countries
  • Access world-class customer support and strategy services
IRM for Brands

Everything you need to run impactful influencer programs at scale

Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.

  • Uncover which influencers work best for your brand
  • Prove the value of influencer collaborations
  • Enhance collaboration across teams and promote best practices.
IRM for Agencies

Win more strategic influencer marketing business with Traackr

Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.

  • Discover influencers quickly no matter the size or niche topics
  • Create influencer strategic deck backed by insights and data
  • Report on campaign and influencer performance

Measure the impact of influencer content on your market share

IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.

  • Benchmark your performance in the market
  • Optimize influencer marketing investments
  • Capture share of influence in your industry

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Customer Stories

More than twenty of the top global advertisers and hundreds of emerging brands and agencies depend on Traackr everyday to make smarter influencer marketing decisions.