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From the Blog

How To
Learn how to talk to your teams about influencer marketing ROI, with a list of metrics to help you and your team improve performance.
How To
Insights from influencer marketing leaders at Shiseido Makeup and ACP Management.
How To
Learn how to create an organic product send campaign that will get you noticed by influencers.
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Latest Resources

Top influencer strategies from beauty brands like Colourpop, Brazilian Bond Builder, MAC, Matrix, Fenty Beauty, NYX, and more. Plus, analysis of trends, social commerce tactics, and top influencers.
Marketing Insights & Reports
We studied over a thousand beauty brands in the US, UK, and France to provide a benchmark of the average engagement rate they see on branded influencer content.
Top influencer marketing programs from beauty brands like Olaplex, Rare Beauty, Charlotte Tilbury, Wella, Redken and more. Plus, analysis of strategies, trends, and influencer behaviors.
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