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From the Blog
Internet Culture
Learn why paying influencers can build stronger, longer-lasting relationships than simply gifting product.
Traackr News
Access the most important trends and insights for influencer marketing in beauty in 2021.
How To
Here are the main points to consider when crafting your brief for an influencer partner, to ensure amazing, impactful content with no nasty surprises!
Latest Resources
Report
Discover how social movements, the pandemic, and a consistent call for authenticity moved the needle on influencer marketing trends in beauty.
Traackr Case Studies
In the midst of an unprecedented year, without the benefit of traditional launch events, the movie premiere and other in-person activations, Revlon set ambitious targets for the launch of the WW84 collection and turned to strategic, data-driven influencer partnerships.
Measurement & Reporting
Don’t measure everything, focus on what matters