Traackr vs. Grin for Influencer Marketing Management

Traackr is more than just a Grin alternative! We’re the influencer marketing platform of choice for data-driven marketers.

Our customers love that they can run their entire influencer marketing program with one platform, from discovery and campaign management to reporting and benchmarking. With Traackr you get unlimited access to high quality creator search across all major platforms with in-depth creator insights, campaign management and collaboration tools to run your partnerships with greater efficiency, and all the insights you need to optimize your investments and outsmart your competition.

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Traackr Powers Data-Driven Influencer Marketing for Hundreds of Brands Across 70 Countries and 26 Languages

Unlimited creator search across all major platforms with numerous filters
Limited creator search focused mainly on Instagram
In-depth creator profiles and audience insights
Basic creator profiles with few and outdated insights
All-inclusive pricing with unlimited access to all creators, data, and core functionalities
Hidden fees to unlock additional creators and features
Budget optimization tools to optimize investments
No tools or cost metrics to help optimize investments
Automated product gifting
Manual product gifting
Integrated market benchmarking
No market benchmarking

What You Can Do with Traackr

Influencer Discovery & Vetting

Leverage data-driven insights to find top performing influencers who are brand safe, on-message, and speak to your target audience.

Program Measurement

Access all of your program’s core KPIs into an interactive dashboard you can easily manipulate to answer your most important business questions in seconds.

Creator Collaboration

Efficiently scale your influencer marketing community in a central place with automated tools to attract, vet, activate, authenticate, and collaborate with the right creators.

Influencer Relationships Management

Track your relationships with influencers and coordinate across your team with notes, tasks, review status, and custom data. Organize your network with groups and communicate easily with personalized emails.

Campaign Management

Simplify your entire workflow for all types of influencer campaigns and connect your efforts to results with comprehensive reporting and analytics.

Budget Optimization

Track spend, analyze performance, and optimize your ROI by investing in the right strategies.

Social Commerce

See the direct impact of your influencer campaigns by tracking conversions, recording sales, and paying commissions all from Traackr.

Program Management

Gain visibility, standardize workflows, and establish common measurement frameworks with a global system of record for your influencer marketing program.

Market Benchmarking

Understand how your brand and competitors perform among all influencers in your market and access actionable insights to guide your strategy.

Influencer marketing is integral to full funnel consumer engagement in beauty. Traackr allows us to strategize beauty influencer marketing with critical data & insights.
Stephan Garandet — Global Chief Digital Marketing Officer, L'Oréal
Stephan Garandet
Global Chief Digital Marketing Officer

See Traackr in Action

We’d love to learn about your influencer marketing program and tailor a custom demo of our solution to your needs.
  • We’ll fill you in on our product’s capabilities.
  • Answer your questions about Traackr.
  • Learn more about your influencer program needs.
During business hours in the U.S. and Europe, we’ll respond within the hour. If you want to reach us faster, ping us using the website chat.
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