The CMO dashboard for influencer marketing

Understand how your brand and competitors stack up among influencer content in your market and access competitive insights required to align your strategy with business goals, optimize investments, and earn a greater share of influential voice.

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Benchmark brand performance & optimize your investments

Brand leaderboard

Measure your share of voice in the market and rank brands by a rich set of metrics to understand competitive behaviors.

Category benchmarking

Analyze how your brand and competitors are performing within their category, and measure your market share across multiple categories.

Influencer coverage across tiers

Measure the impact of all types of influencers in your country, from celebrities to nano influencers.

Paid & organic performance

Compare the performance of your paid and earned influencer strategies against your competitors and gain insights into how they are working with influencers.

Platform analysis

Measure consistently across key social platforms and understand where to focus your efforts for the most impact.

Brand Vitality Score (VIT)

Use Traackr’s proprietary metric to understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust.

How Data is Transforming Influencer Strategies at Global Brands

Until IMB, organizations could truly know the full impact of their influencer marketing initiatives. Learn why we created a market-level influencer marketing benchmark solution.

What our customers say

“IMB has provided our team with a holistic yet easily digestible view of the brand engagement our influencer marketing campaigns earn with our target audiences. Creating a consistent benchmark for us to measure brand love compared to top competitors provides a clear pathway for us to evaluate our influencer marketing strategies and reap the most reward from our investments.”

Marc Duquesnoy

Social Media Performance Director, L’Oréal

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