Market Benchmarking

Increase Your Share of Influence

Go from insights to action. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.

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How Traackr Helps You Increase Your Share of Influence

Brand Leaderboard

Measure your share of voice in the market and rank brands by a rich set of metrics to understand competitive behaviors.

Category Benchmarking

Analyze how your brand and competitors are performing within their category, and measure your market share across multiple categories.

Influencer Coverage Across Tiers

Measure the impact of all types of influencers in your country, from celebrities to nano influencers.

Paid & Organic Performance

Compare the performance of your paid and earned influencer strategies against your competitors and gain insights into how they are working with influencers.

Platform Analysis

Measure consistently across key social platforms and understand where to focus your efforts for the most impact.

Brand Vitality Score (VIT)

Use Traackr’s proprietary metric to understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust.

You're in Good Company

“IMB has provided our team with a holistic yet easily digestible view of the brand engagement our influencer marketing campaigns earn with our target audiences. Creating a consistent benchmark for us to measure brand love compared to top competitors provides a clear pathway for us to evaluate our influencer marketing strategies and reap the most reward from our investments.”
Marc Duquesnoy
Social Media Performance Director, L’Oréal

A Complete Influencer Marketing Platform

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