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From the Blog

How To
Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success.
How To
Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos.
How To
Hear the top influencer marketing tips these creators and their talent manager would recommend to any brand.
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Latest Resources

Marketing Insights & Reports
Strategies driving top influencer marketing programs from beauty brands like Maybelline, Rare Beauty, L’Oréal Paris, GHD, and Avéne. Plus, engagement rate benchmarks and beauty trends analysis.
Measurement & Reporting
Learn how to use data to find influencers, define influencer rates, and analyze influencer marketing performance.
Measurement & Reporting
Why marketers are using VIT instead of EMV for influencer marketing
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