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From the Blog
Beauty Insights
Your monthly beauty trends and analysis, featuring L’Oreal Paris, NYX, and Drunk Elephant!
How To
Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success.
How To
Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos.
Latest Resources
How do influencers and social platforms affect content consumption, brand affinity, and purchase behaviour?
Marketing Insights & Reports
Strategies driving top influencer marketing programs from beauty brands like Maybelline, Rare Beauty, L’Oréal Paris, GHD, and Avéne. Plus, engagement rate benchmarks and beauty trends analysis.
Measurement & Reporting
Learn how to use data to find influencers, define influencer rates, and analyze influencer marketing performance.
The System of Record for Data-Driven Influencer Marketing
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Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
Benchmark your brand
Influencer Marketing Job Board
Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
Post a job
IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
Calculate your ROI
