Every month, we'll update this resource with the top beauty brands winning at influencer marketing in the UK, based on VIT.
We’ll also provide a breakdown of the top brands’ activated influencers, frequency, and efficiency.
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In August of 2024, the top 10 beauty brands ranked by VIT in the UK included,
1. L’Oréal Paris: 23.7K VIT
2. NYX: 23.2K VIT
3. Maybelline: 21.3K VIT
4. MAC Cosmetics: 17.1K VIT
5. Charlotte Tilbury: 16.3K VIT
6. Huda Beauty: 15.7K VIT
7. Anastasia Beverly Hills: 15.0K VIT
8. NARS: 14.3K VIT
9. Rimmel London: 12.6K VIT
10. Hourglass: 12.2K VIT
In July of 2024, the top 10 beauty brands ranked by VIT in the UK included,
1. L’Oréal Paris: 24.3K VIT
2. YSL: 18.3K VIT
3. Maybelline: 17.0K VIT
4. Huda Beauty: 15.0K VIT
5. NYX: 14.7K VIT
6. Armani: 13.9K VIT
7. The Gel Bottle: 13.6K VIT
8. Rhode Skin: 13.1K VIT
9. Charlotte Tilbury: 13.0K VIT
10. Fenty Beauty: 11.8K VIT
In June of 2024, the top 10 beauty brands ranked by VIT in the UK included,
1. L’Oréal Paris: 26.4K VIT
2. Huda Beauty: 18.7K VIT
3. Maybelline: 17.5K VIT
4. Charlotte Tilbury: 16.4K VIT
5. YSL: 15.3K VIT
6. NYX: 14.5K VIT
7. Armani: 14.0K VIT
8. Boots UK: 12.8K VIT
9. Sol De Janeiro: 12.4K VIT
10. Dior: 12.3K VIT
In May of 2024, the top 10 beauty brands ranked by VIT in the UK included,
1. L’Oréal Paris: 34.9K VIT
2. Charlotte Tilbury: 23.8K VIT
3. Garnier: 19.0K VIT
4. Maybelline: 17.3K VIT
5. Huda Beauty: 16.4K VIT
6. Dior: 15.7K VIT
7. Lancôme: 14.0K VIT
8. e.l.f: 13.7K VIT
9. MAC Cosmetics: 13.6K VIT
10. Sephora: 13.5K VIT
In April of 2024, the top 10 beauty brands ranked by VIT in the UK included,
1. Charlotte Tilbury: 24.0K VIT
2. YSL: 22.6K VIT
3. Huda Beauty: 20.9K VIT
4. L’Oréal Paris: 20.6K VIT
5. Maybelline: 16.5K VIT
6. Rare Beauty: 16.2K VIT
7. NYX: 16.0K VIT
8. Fenty Beauty: 13.9K VIT
9. NARS: 13.6K VIT
10. Armani: 9.8K VIT
In March of 2024, the top 10 beauty brands ranked by VIT in the UK included,
1. L’Oréal Paris: 28.8K VIT
2. YSL: 25.6K VIT
3. NYX: 22.6K VIT
4. Huda BeautyL 18.6K VIT
5. Charlotte Tilbury: 17.8K VIT
6. Maybelline: 16.7K VIT
7. e.l.f.: 12.4K VIT
8. Fenty Beauty: 12.0K VIT
9. Anastasia Beverly Hills: 11.3K VIT
10. MAC Cosmetics: 10.9K VIT
In February of 2024, the top 10 beauty brands ranked by VIT in the UK included,
1. Charlotte Tilbury: 25.8K VIT
2. YSL: 21.8K VIT
3. Lancôme: 19.0K VIT
4. NYX: 18.4K VIT
5. L’Oréal Paris: 18.1K VIT
6. Maybelline: 15.9K VIT
7. Rimmel: 15.6K VIT
8. Pat McGrath: 15.5K VIT
9. Victoria Beckham Beauty: 14.8K VIT
10. Huda Beauty: 14.2K VIT
In February of 2024, the top 10 beauty brands ranked by VIT in the UK included,
1. Maybelline: 36.9K VIT
2. Huda Beauty: 35.4K VIT
3. Charlotte Tilbury: 34.6K VIT
4. e.l.f.: 30.1K VIT
5. L’Oréal Paris: 27.5K VIT
6. MAC Cosmetics: 25.0K VIT
7. YSL Beauty: 20.1K VIT
8. Hourglass: 18.8K VIT
9. NYX: 18.7K VIT
10. Armani Beauty: 17.6K VIT