Marketing Insights & Reports

Monthly UK Ranking: Top Beauty Brands in Influencer Marketing

Discover the top beauty brands in the UK, ranked by VIT.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.
Marketing Insights & Reports
Monthly UK Ranking: Top Beauty Brands in Influencer Marketing
Discover the top beauty brands in the UK, ranked by VIT.

Stay in the know

Sign up to get new case studies, invites to our events and our monthly influencer marketing newsletter.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Subscribe

Get monthly beauty trend-spotting, data insights, and global beauty brand rankings.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the Privacy Policy.

Beauty Brand Leaderboard

An interactive app ranking 1,000+ beauty brands by influencer marketing performance.
Discover Traackr

Every month, we'll update this resource with the top beauty brands winning at influencer marketing in the UK, based on VIT. 

We’ll also provide a breakdown of the top brands’ activated influencers, frequency, and efficiency.

Definitions: 

  • VIT: The Brand Vitality Score (VIT) is a metric developed by Traackr to measure the attention your brand earns among influencers. It measures the visibility (reach of content), impact (weighted engagement), and trust (focus of content of your brand). Learn more about VIT here
  • Activated Influencers: Number of unique influencers which have mentioned each brand.
  • Frequency: The (average) number of times a pool of influencers posts about a brand (Brand X’s Frequency for Aug ‘23 was 3.5, meaning that the average influencer that mentioned the brand, mentioned them 3.5x during that month.).
  • Efficiency (VIT Rate): Essentially Engagement Rate, but instead of Engagements, we look at VIT. VIT Rate thus considers how effective content is at generating engagements but also video views, shares, comments, etc. (Brand X’s average VIT Rate was 11% while Brand Y’s was just 5.5%, meaning that Brand X’s content was doubly as impactful as Brand Y’s)

Want to get these insights (plus a breakdown of why these brands performed so well) sent straight to your inbox each month? Sign up for our newsletter. 

Top UK Beauty Brands: May 2024

Top 10 UK Beauty Brands, May 2024

In May of 2024, the top 10 beauty brands ranked by VIT in the UK included, 

1. L’Oréal Paris: 34.9K VIT

2. Charlotte Tilbury: 23.8K VIT 

3. Garnier: 19.0K VIT

4. Maybelline: 17.3K VIT 

5. Huda Beauty: 16.4K VIT 

6. Dior: 15.7K VIT 

7. Lancôme: 14.0K VIT 

8. e.l.f: 13.7K VIT 

9. MAC Cosmetics: 13.6K VIT 

10. Sephora: 13.5K VIT

Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.

Top 10 UK Beauty Brands, May 2024

Top UK Beauty Brands: April 2024

Top 10 UK Beauty Brands, Apr 2024

In April of 2024, the top 10 beauty brands ranked by VIT in the UK included, 

1. Charlotte Tilbury: 24.0K VIT

2. YSL: 22.6K VIT 

3. Huda Beauty: 20.9K VIT

4. L’Oréal Paris: 20.6K VIT 

5. Maybelline: 16.5K VIT 

6. Rare Beauty: 16.2K VIT 

7. NYX: 16.0K VIT 

8. Fenty Beauty: 13.9K VIT 

9. NARS: 13.6K VIT 

10. Armani: 9.8K VIT

Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.

Top 10 UK Beauty Brands, Apr 2024

Top UK Beauty Brands: March 2024 

Top 10 UK Beauty Brands, Mar 2024

In March of 2024, the top 10 beauty brands ranked by VIT in the UK included, 

1. L’Oréal Paris: 28.8K VIT 

2. YSL: 25.6K VIT 

3. NYX: 22.6K VIT

4. Huda BeautyL 18.6K VIT 

5. Charlotte Tilbury: 17.8K VIT 

6. Maybelline: 16.7K VIT 

7. e.l.f.: 12.4K VIT 

8. Fenty Beauty: 12.0K VIT 

9. Anastasia Beverly Hills: 11.3K VIT 

10. MAC Cosmetics: 10.9K VIT

Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.

Top 10 UK Beauty Brands, Mar 2024

Top UK Beauty Brands: February 2024 

Top 10 UK Beauty Brands, Feb 2024

In February of 2024, the top 10 beauty brands ranked by VIT in the UK included, 

1. Charlotte Tilbury: 25.8K VIT 

2. YSL: 21.8K VIT 

3. Lancôme: 19.0K VIT

4. NYX: 18.4K VIT

5. L’Oréal Paris: 18.1K VIT  

6. Maybelline: 15.9K VIT 

7. Rimmel: 15.6K VIT 

8. Pat McGrath: 15.5K VIT 

9. Victoria Beckham Beauty: 14.8K VIT 

10. Huda Beauty: 14.2K VIT 

Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.

Top 10 UK Beauty Bands, Feb 2024

Top UK Beauty Brands: January 2024 

Top 10 UK Beauty Brands, Jan 2024

In February of 2024, the top 10 beauty brands ranked by VIT in the UK included, 

1. Maybelline: 36.9K VIT

2. Huda Beauty: 35.4K VIT 

3. Charlotte Tilbury: 34.6K VIT 

4. e.l.f.: 30.1K VIT 

5. L’Oréal Paris: 27.5K VIT

6. MAC Cosmetics: 25.0K VIT 

7. YSL Beauty: 20.1K VIT 

8. Hourglass: 18.8K VIT 

9. NYX: 18.7K VIT 

10. Armani Beauty: 17.6K VIT 

Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.

Top 10 UK Beauty Brands, Jan 2024

Share The Love

More Resources

Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages.

Ready to Get Started?