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State of Influence: Beauty 2021

Discover how social movements, the pandemic, and a consistent call for authenticity moved the needle on influencer marketing trends in beauty.
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Traackr’s State of Influence: Beauty 2021 report investigates how the events of the past year have informed emerging trends in the beauty sector, through the lens of influencer generated content. 

The report highlights how consumer, brand and influencer behavior in the beauty industry have evolved as a result of the global pandemic, social issues and changes in the social platform market. Download the report to understand the dynamics at play and get inspired for your future influencer collaborations.

Highlights include: 

  • Top social topics dominating the beauty conversation on social media. 
  • What’s working in cosmetics, skincare, hair care and fragrance content. 
  • Analysis of social commerce, emerging platforms, and new content formats.
  • Rising influencer stars and what makes their content so compelling.
Report

State of Influence: Beauty 2021

This report for influencer marketing professionals in beauty analyzes how consumer, brand and influencer behavior have changed and what it means for your strategies.

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An interactive app ranking 1,000+ beauty brands by influencer marketing performance.
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