The 2019 State of Influence for Beauty

Decoding Top Performing Influencer Marketing Strategies

Beauty never goes out of style, but influencer trends evolve seemingly faster than the speed of light. The State of Influence for Beauty provides guidance to marketing leaders based on the last 12 months of data analyzed in Traackr. In this annual report, we decoded top performing influencer strategies across makeup, skincare and hair care to surface insights that will help you plan for next year, allocate budgets and deliver consistent results.

Beauty never goes out of style, but influencer trends evolve seemingly faster than the speed of light. The State of Influence for Beauty provides guidance to marketing leaders based on the last 12 months of data analyzed in Traackr. In this annual report, we decoded top performing influencer strategies across makeup, skincare and hair care to surface insights that will help you plan for next year, allocate budgets and deliver consistent results.

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