Report

State of Influence: Beauty Q2 2022

Top influencer strategies from beauty brands like Colourpop, Brazilian Bond Builder, MAC, Matrix, Fenty Beauty, NYX, and more. Plus, analysis of trends, social commerce tactics, and top influencers.
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Traackr’s State of Influence: Beauty Q2 2022 report offers a list of top performing influencer programs by brand, in the US, UK, and France. 

Sustaining or increasing influencer marketing program performance can be difficult, especially following a busy holiday season. This new report investigates how marketers and influencers have managed to maintain success in Q1 2022, despite those challenges. 

Highlights include: 

  • Insights on which beauty categories and social platforms performed well in Q1 of 2022.
  • Top beauty brand influencer programs by VIT, influencer loyalty, and content efficiency featuring insights about Colourpop, Brazilian Bond Builder, MAC, Matrix, Fenty Beauty, NYX, and more.
  • 6 hot trends in the cosmetics, skincare, and hair care industries. 
  • 6 rising influencers in the US, UK, and FR and what makes their content so compelling.
Report
State of Influence: Beauty Q2 2022
A ranking of top influencer marketing programs from beauty brands in the US, UK, and France, along with an analysis of strategies, trends, and influencer behaviors.

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