Traackr's Creator Marketing Performance Leaderboard FAQ
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How does this creator marketing performance leaderboard work?
The Traackr Brand Leaderboard provides a clear view of how your creator strategy is performing against the market. It benchmarks creator-generated content for more than 1,000 beauty brands and over 600 fashion brands across the United States, United Kingdom and France. For each brand, Traackr measures the number of activated influencers, mentions, engagements and more across creator generated content on a wide variety of social media platforms.
To get started:
- Choose your lens: view overall, organic or paid performance
- See how your brand compares to the top 100 average
- Spot where you're gaining ground and where there's room to grow based on the four levers of creator marketing performance
It’s more than a ranking. It’s a tool to identify opportunities, validate investments, and power smarter decisions with real performance signals.
What is Traackr?
Traackr is the system of record for data-driven creator marketing. Founded over 15 years ago (before the term "influencer marketing" even existed) we built the first purpose-built technology for this emerging discipline.
From the beginning, our mission has been to help brands understand and harness the impact people and their content have online. Today, the world's leading brands use Traackr to bring clarity to the chaos of creator marketing.
We provide the intelligence and tools to scale what works, and surface what's possible. From discovering the right creators to managing campaigns, measuring impact, and benchmarking performance, Traackr empowers teams to optimize every investment and imagine what comes next.
What is the Brand Vitality (VIT) Score?
The Brand Vitality framework and associated score were created by Traackr to provide a transparent and scalable way to measure the impact of creator content. It plays a critical role in establishing the creator management practice as a core pillar of marketing.
The Brand Vitality Score (VIT) is the first metric uniquely created for measuring a brand’s performance in creators’ content. It is normalized across platforms, so you can compare creator content performance no matter where it lives.
VIT was designed to measure what matters
- Visibility (reach of content)
- Impact (weighted engagement)
- Trust (focus of content on your brand)
Learn more about the Brand Vitality Score methodology.
How is VIT used?
VIT is used by global companies and direct-to-consumer brands alike to address three core needs within marketing organizations:
- Measure the success of a post: with VIT being the best proxy for audience impact, it replaces reach, views or engagement as the best single metric to measure the success of a post or a campaign.
- Create meaningful brand rankings and benchmarking: as a single metric, VIT facilitates brand rankings, benchmarking and indexing.
- Improve the reliability of your ROI and investment models: VIT is the best available way to assess the impact of content on audiences, it is the leading metric to track sales correlation to investments in influencer content.
VIT also serves as a framework to strengthen your creator marketing strategy by focusing on four key levers that drive impact.
- Creator Volume: The number of creators mentioning your brand.
- Frequency: How often these creators post about your brand (mentions per creator).
- Audience Size: The reach of the creators' content (reach per mention).
- Content Performance: The view and engagement rates of your creator's content (VIT generated per 1,000 followers).
See how leading brands like Shisedio have successfully used VIT to increase their creator marketing success.
When does the leaderboard get updated?
The Traackr Brand Leaderboard is updated once per month, typically around the 20th. To be notified when the leaderboard is refreshed, subscribe to our newsletter.
My brand is not listed. Can you add it?
The Creator Marketing Performance Leaderboard currently tracks more than 1,000 beauty brands and over 600 fashion brands. We update the list regularly. To request your brand be added to the leaderboard, please email marketing@traackr.com.
How can I learn more about my brand's creator marketing performance?
The Brand Leaderboard provides only a small snapshot of your brand’s performance among creator generated content with a limited set of key performance indicators (KPI). Traackr is a system of record for managing creator marketing covering influencer discovery, campaign management, program coordination and brand benchmarking.
As part of a subscription to Traackr, you will have access to our full brand benchmarking capabilities including lookbacks, ability to track trends over time; and, the ability to drill down into the influencers at each tier who are making an impact on your brand.
To learn more, read about Traackr’s market-level benchmarking capabilities or reach out to speak to our team.
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How does this creator marketing performance leaderboard work?
The Traackr Brand Leaderboard provides a clear view of how your creator strategy is performing against the market. It benchmarks creator-generated content for more than 1,000 beauty brands and over 600 fashion brands across the United States, United Kingdom and France. For each brand, Traackr measures the number of activated influencers, mentions, engagements and more across creator generated content on a wide variety of social media platforms.
To get started:
- Choose your lens: view overall, organic or paid performance
- See how your brand compares to the top 100 average
- Spot where you're gaining ground and where there's room to grow based on the four levers of creator marketing performance
It’s more than a ranking. It’s a tool to identify opportunities, validate investments, and power smarter decisions with real performance signals.
What is Traackr?
Traackr is the system of record for data-driven creator marketing. Founded over 15 years ago (before the term "influencer marketing" even existed) we built the first purpose-built technology for this emerging discipline.
From the beginning, our mission has been to help brands understand and harness the impact people and their content have online. Today, the world's leading brands use Traackr to bring clarity to the chaos of creator marketing.
We provide the intelligence and tools to scale what works, and surface what's possible. From discovering the right creators to managing campaigns, measuring impact, and benchmarking performance, Traackr empowers teams to optimize every investment and imagine what comes next.
What is the Brand Vitality (VIT) Score?
The Brand Vitality framework and associated score were created by Traackr to provide a transparent and scalable way to measure the impact of creator content. It plays a critical role in establishing the creator management practice as a core pillar of marketing.
The Brand Vitality Score (VIT) is the first metric uniquely created for measuring a brand’s performance in creators’ content. It is normalized across platforms, so you can compare creator content performance no matter where it lives.
VIT was designed to measure what matters
- Visibility (reach of content)
- Impact (weighted engagement)
- Trust (focus of content on your brand)
Learn more about the Brand Vitality Score methodology.
How is VIT used?
VIT is used by global companies and direct-to-consumer brands alike to address three core needs within marketing organizations:
- Measure the success of a post: with VIT being the best proxy for audience impact, it replaces reach, views or engagement as the best single metric to measure the success of a post or a campaign.
- Create meaningful brand rankings and benchmarking: as a single metric, VIT facilitates brand rankings, benchmarking and indexing.
- Improve the reliability of your ROI and investment models: VIT is the best available way to assess the impact of content on audiences, it is the leading metric to track sales correlation to investments in influencer content.
VIT also serves as a framework to strengthen your creator marketing strategy by focusing on four key levers that drive impact.
- Creator Volume: The number of creators mentioning your brand.
- Frequency: How often these creators post about your brand (mentions per creator).
- Audience Size: The reach of the creators' content (reach per mention).
- Content Performance: The view and engagement rates of your creator's content (VIT generated per 1,000 followers).
See how leading brands like Shisedio have successfully used VIT to increase their creator marketing success.
When does the leaderboard get updated?
The Traackr Brand Leaderboard is updated once per month, typically around the 20th. To be notified when the leaderboard is refreshed, subscribe to our newsletter.
My brand is not listed. Can you add it?
The Creator Marketing Performance Leaderboard currently tracks more than 1,000 beauty brands and over 600 fashion brands. We update the list regularly. To request your brand be added to the leaderboard, please email marketing@traackr.com.
How can I learn more about my brand's creator marketing performance?
The Brand Leaderboard provides only a small snapshot of your brand’s performance among creator generated content with a limited set of key performance indicators (KPI). Traackr is a system of record for managing creator marketing covering influencer discovery, campaign management, program coordination and brand benchmarking.
As part of a subscription to Traackr, you will have access to our full brand benchmarking capabilities including lookbacks, ability to track trends over time; and, the ability to drill down into the influencers at each tier who are making an impact on your brand.
To learn more, read about Traackr’s market-level benchmarking capabilities or reach out to speak to our team.
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