Monthly FR Ranking: Top Fashion Brands in Influencer Marketing

Every month, we'll update this resource with the top fashion brands winning at influencer marketing in France, based on VIT. 

We’ll also provide a breakdown of the top brands’ activated influencers, frequency, and efficiency.

Definitions: 

• VIT: The Brand Vitality Score (VIT) is a metric developed by Traackr to measure the attention your brand earns among influencers. It measures the visibility (reach of content), impact (weighted engagement), and trust (focus of content of your brand). Learn more about VIT here. 
• Activated Influencers: Number of unique influencers which have mentioned each brand.
• Frequency: The (average) number of times a pool of influencers posts about a brand (Brand X’s Frequency for Aug ‘23 was 3.5, meaning that the average influencer that mentioned the brand, mentioned them 3.5x during that month.).
• Efficiency (VIT Rate): Essentially Engagement Rate, but instead of Engagements, we look at VIT. VIT Rate thus considers how effective content is at generating engagements but also video views, shares, comments, etc. (Brand X’s average VIT Rate was 11% while Brand Y’s was just 5.5%, meaning that Brand X’s content was doubly as impactful as Brand Y’s)

See how your brand ranks each month on our Fashion & Beauty Leaderboard!

Top 10 FR Fashion Brands: May 2024

In May of 2024, the top 10 fashion brands ranked by VIT in France included, 

1. Adidas: 16.1K VIT

2. SHEIN: 14.6K VIT 

3. Chloe: 11.5K VIT  

4. Dior: 10.6K VIT

5. Celine: 10.3K VIT 

6. Nike: 7.4K VIT 

7. Louis Vuitton: 7.3K VIT

8. Chanel: 6.8K VIT

9. YSL: 5.9K VIT  

10. Hermes: 5.5K VIT

See how your brand ranks each month on our Fashion Leaderboard! 

Top 10 FR Fashion Brands: April 2024

In April of 2024, the top 10 fashion brands ranked by VIT in France included, 

1. Zara: 16.7K VIT

2. SHEIN: 12.6K VIT 

3. Adidas: 9.6K VIT  

4. Dior: 6.2K VIT

5. Chanel: 5.9K VIT 

6. Nike: 5.7K VIT 

7. YSL: 5.6K VIT

8. Sezane: 5.4K VIT

9. Louis Vuitton: 5.0K VIT  

10. Gucci: 4.6K VIT

See how your brand ranks each month on our Fashion Leaderboard!