Marketing Insights & Reports

Monthly FR Ranking: Top Beauty Brands in Influencer Marketing

Discover the top beauty brands in France, ranked by VIT.
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Marketing Insights & Reports
Monthly FR Ranking: Top Beauty Brands in Influencer Marketing
Discover the top beauty brands in France, ranked by VIT.

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Beauty Brand Leaderboard

An interactive app ranking 1,000+ beauty brands by influencer marketing performance.
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Every month, we'll update this resource with the top beauty brands winning at influencer marketing in France, based on VIT. 

We’ll also provide a breakdown of the top brands’ activated influencers, frequency, and efficiency.

Definitions: 

  • VIT: The Brand Vitality Score (VIT) is a metric developed by Traackr to measure the attention your brand earns among influencers. It measures the visibility (reach of content), impact (weighted engagement), and trust (focus of content of your brand). Learn more about VIT here
  • Activated Influencers: Number of unique influencers which have mentioned each brand.
  • Frequency: The (average) number of times a pool of influencers posts about a brand (Brand X’s Frequency for Aug ‘23 was 3.5, meaning that the average influencer that mentioned the brand, mentioned them 3.5x during that month.).
  • Efficiency (VIT Rate): Essentially Engagement Rate, but instead of Engagements, we look at VIT. VIT Rate thus considers how effective content is at generating engagements but also video views, shares, comments, etc. (Brand X’s average VIT Rate was 11% while Brand Y’s was just 5.5%, meaning that Brand X’s content was doubly as impactful as Brand Y’s)

Want to get these insights (plus a breakdown of why these brands performed so well) sent straight to your inbox each month? Sign up for our newsletter. 

Top FR Beauty Brands: May 2024

Top 10 FR Beauty Brands, May 2024

In May of 2024, the top 10 beauty brands ranked by VIT in France included, 

1. Sephora: 18.8K VIT

2. Fenty Beauty: 18.1K VIT

3. Maybelline: 17.7K VIT 

4. L’Oréal Paris: 17.5K VIT 

5. Garnier: 13.1K VIT 

6. Dessange: 10.5K VIT 

7. Eau Thermale Avene: 9.3K VIT 

8. L’Oréal Professional: 8.8K VIT 

9. NYX: 8.5K VIT 

10. Dior: 8.4K VIT

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Top 10 FR Beauty Brands, May 2024

Top FR Beauty Brands: April 2024

Top 10 FR Beauty Brands, Apr 2024

In April of 2024, the top 10 beauty brands ranked by VIT in France included, 

1. Maybelline: 16.9K VIT

2. Sephora: 16.1K VIT

3. NYX: 9.3K VIT 

4. Garnier: 9.1K VIT 

5. YSL: 8.8K VIT 

6. Armani: 7.7K VIT 

7. Fenty Beauty: 7.0K VIT 

8. Rare Beauty: 6.9K VIT 

9. L’Oréal Paris: 6.6K VIT 

10. Huda Beauty: 6.3K VIT

Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.

Top 10 FR Beauty Brands, Apr 2024

Top FR Beauty Brands: March 2024 

Top 10 FR Beauty Brands, Mar 2024

In March of 2024, the top 10 beauty brands ranked by VIT in France included, 

1. NYX: 19.6K VIT

2. Sephora: 14.5K VIT

3. L’Oréal Paris: 12.9K VIT 

4. Maybelline: 10.9K VIT 

5. Garnier: 9.7K VIT 

6. YSL: 7.1K VIT 

7. Dior: 6.0K VIT 

8. Tarte: 5.6K VIT 

9. Mixa: 5.4K VIT 

10. Huda Beauty: 5.3K VIT

Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.

Top 10 FR Beauty Brands, Mar 2024

Top FR Beauty Brands: February 2024 

Top 10 FR Beauty Brands, Feb 2024

In February of 2024, the top 10 beauty brands ranked by VIT in France included, 

1. Sephora: 16.2K VIT

2. NYX: 12.5K VIT

3. Charlotte Tilbury: 10.6K VIT 

4. L’Oréal Paris: 9.5K VIT 

5. Huda Beauty: 9.4K VIT 

6. Fenty Beauty: 7.9K VIT 

7. Garnier: 6.7K VIT 

8. Maybelline: 5.8K VIT 

9. YSL Beauty: 5.5K VIT 

10. Erborian: 5.0K VIT

Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.

Top 10 FR Beauty Brands, Feb 2024

Top FR Beauty Brands: January 2024 

Top 10 FR Beauty Brands, Jan 2024

In January of 2024, the top 10 beauty brands ranked by VIT in France included, 

1. Sephora: 19.6K VIT

2. L’Oréal Paris: 18.2K VIT

3. NYX: 17.6K VIT 

4. Garnier: 14.3K VIT 

5. YSL Beauty: 10.6K VIT 

6. Rare Beauty: 10.0K VIT 

7. Dyson: 9.6K VIT 

8. Huda Beauty: 8.9K VIT 

9. Uriage: 8.1K VIT 

10. Charlotte Tilbury: 7.8K VIT

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Top 10 FR Beauty Brands, Jan 2024

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