Stay in the know
Sign up to get new case studies, invites to our events and our monthly influencer marketing newsletter.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the
Privacy Policy .
Subscribe
Get monthly beauty trend-spotting, data insights, and global beauty brand rankings.
By submitting this form, you agree to the processing of your personal data by Traackr as described in the
Privacy Policy .
Every month, we'll update this resource with the top beauty brands winning at influencer marketing in France, based on VIT.
We’ll also provide a breakdown of the top brands’ activated influencers, frequency, and efficiency.
Definitions:
VIT: The Brand Vitality Score (VIT) is a metric developed by Traackr to measure the attention your brand earns among influencers. It measures the visibility (reach of content), impact (weighted engagement), and trust (focus of content of your brand). Learn more about VIT here . Activated Influencers: Number of unique influencers which have mentioned each brand.Frequency : The (average) number of times a pool of influencers posts about a brand (Brand X’s Frequency for Aug ‘23 was 3.5, meaning that the average influencer that mentioned the brand, mentioned them 3.5x during that month. ).Efficiency (VIT Rate) : Essentially Engagement Rate, but instead of Engagements, we look at VIT. VIT Rate thus considers how effective content is at generating engagements but also video views, shares, comments, etc. (Brand X’s average VIT Rate was 11% while Brand Y’s was just 5.5%, meaning that Brand X’s content was doubly as impactful as Brand Y’s) Want to get these insights (plus a breakdown of why these brands performed so well) sent straight to your inbox each month? Sign up for our newsletter.
Top FR Beauty Brands: August 2024 Top 10 FR Beauty Brands, August 2024 In August of 2024, the top 10 beauty brands ranked by VIT in France included,
1. YSL: 16.4K VIT
2. Sephora: 15.1K VIT
3. NYX: 8.8K VIT
4. YSL: 10.9K VIT
5. L’Oréal Paris: 8.4K VIT
6. Rare Beauty: 6.6K VIT
7. Garnier: 6.1K VIT
8. Dior: 5.1K VIT
9. Fenty Beauty: 4.5K VIT
10. CeraVe: 4.4K VIT
Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.
Top 10 FR Beauty Brands, August 2024 Top FR Beauty Brands: July 2024 Top 10 FR Beauty Brands, July 2024 In July of 2024, the top 10 beauty brands ranked by VIT in France included,
1. Maybelline: 20.0K VIT
2. Sephora: 19.0K VIT
3. NYX: 11.0K VIT
4. YSL: 10.9K VIT
5. Garnier: 10.7K VIT
6. L’Oréal Paris: 10.4K VIT
7. Lancôme: 6.4K VIT
8. CeraVe: 5.9K VIT
9. r.e.m Beauty: 5.6K VIT
10. LA Bruket: 5.3K VIT
Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.
Top 10 FR Beauty Brands, July 2024 Top FR Beauty Brands: June 2024 Top 10 FR Beauty Brands, June 2024 In June of 2024, the top 10 beauty brands ranked by VIT in France included,
1. NYX: 17.1K VIT
2. Garnier: 17.0K VIT
3. Maybelline: 13.8K VIT
4. L’Oréal Paris: 13.1K VIT
5. Sephora: 12.8K VIT
6. Huda Beauty: 8.7K VIT
7. Mixa: 6.7K VIT
8. Erborian: 6.1K VIT
9. Rare Beauty: 5.1K VIT
10. Dior: 5.1K VIT
Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.
Top 10 FR Beauty Brands, June 2024 Top FR Beauty Brands: May 2024 Top 10 FR Beauty Brands, May 2024 In May of 2024, the top 10 beauty brands ranked by VIT in France included,
1. Sephora: 18.8K VIT
2. Fenty Beauty: 18.1K VIT
3. Maybelline: 17.7K VIT
4. L’Oréal Paris: 17.5K VIT
5. Garnier: 13.1K VIT
6. Dessange: 10.5K VIT
7. Eau Thermale Avene: 9.3K VIT
8. L’Oréal Professional: 8.8K VIT
9. NYX: 8.5K VIT
10. Dior: 8.4K VIT
Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.
Top 10 FR Beauty Brands, May 2024 Top FR Beauty Brands: April 2024 Top 10 FR Beauty Brands, Apr 2024 In April of 2024, the top 10 beauty brands ranked by VIT in France included,
1. Maybelline: 16.9K VIT
2. Sephora: 16.1K VIT
3. NYX: 9.3K VIT
4. Garnier: 9.1K VIT
5. YSL: 8.8K VIT
6. Armani: 7.7K VIT
7. Fenty Beauty: 7.0K VIT
8. Rare Beauty: 6.9K VIT
9. L’Oréal Paris: 6.6K VIT
10. Huda Beauty: 6.3K VIT
Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.
Top 10 FR Beauty Brands, Apr 2024 Top FR Beauty Brands: March 2024 Top 10 FR Beauty Brands, Mar 2024 In March of 2024, the top 10 beauty brands ranked by VIT in France included,
1. NYX: 19.6K VIT
2. Sephora: 14.5K VIT
3. L’Oréal Paris: 12.9K VIT
4. Maybelline: 10.9K VIT
5. Garnier: 9.7K VIT
6. YSL: 7.1K VIT
7. Dior: 6.0K VIT
8. Tarte: 5.6K VIT
9. Mixa: 5.4K VIT
10. Huda Beauty: 5.3K VIT
Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.
Top 10 FR Beauty Brands, Mar 2024 Top FR Beauty Brands: February 2024 Top 10 FR Beauty Brands, Feb 2024 In February of 2024, the top 10 beauty brands ranked by VIT in France included,
1. Sephora: 16.2K VIT
2. NYX: 12.5K VIT
3. Charlotte Tilbury: 10.6K VIT
4. L’Oréal Paris: 9.5K VIT
5. Huda Beauty: 9.4K VIT
6. Fenty Beauty: 7.9K VIT
7. Garnier: 6.7K VIT
8. Maybelline: 5.8K VIT
9. YSL Beauty: 5.5K VIT
10. Erborian: 5.0K VIT
Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.
Top 10 FR Beauty Brands, Feb 2024 Top FR Beauty Brands: January 2024 Top 10 FR Beauty Brands, Jan 2024 In January of 2024, the top 10 beauty brands ranked by VIT in France included,
1. Sephora: 19.6K VIT
2. L’Oréal Paris: 18.2K VIT
3. NYX: 17.6K VIT
4. Garnier: 14.3K VIT
5. YSL Beauty: 10.6K VIT
6. Rare Beauty: 10.0K VIT
7. Dyson: 9.6K VIT
8. Huda Beauty: 8.9K VIT
9. Uriage: 8.1K VIT
10. Charlotte Tilbury: 7.8K VIT
Sign up for our newsletter to get these insights (plus more!) sent straight to your inbox every month.
Top 10 FR Beauty Brands, Jan 2024