Our Customers Outperformed by 350% in 2020

Traackr is the system of record for influencer marketing at global organizations. Our customers run more efficient programs and generate more impact than the competition.

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One System of Record for Everything Influencer Marketing

Global Influencer Discovery

Search influencers globally based 22 criteria and full content search. Strong coverage in NA, LATAM, APAC and EMEA.

Centralized System of Record

Gain visibility, standardize workflows, including payments, and establish common measurement frameworks.

Competitive Insights by Market

Analyze how your brand stacks up compared to competitors and measure your market share across multiple categories.

Budget Tracking & Optimization

Track spend by campaigns, brands and regions, analyze performance, and maximize your ROI by investing in the right strategies.

Enterprise-Grade Scale

Built for managing large-scale programs spanning global teams and brand portfolios with advanced privacy requirements.

Brand Safety & Compliance

Protect your brand’s reputation with automated safety checks and ongoing monitoring for compliance with disclosure.

Global Enterprise --- Global Influencer Discovery
Global Enterprise --- Centralized System of Record
Global Enterprise --- Competitive Insights by Market
Global Enterprise --- Budget Tracking & Optimization
Global Enterprise --- Enterprise-Grade Scale
Global Enterprise --- Brand Safety & Compliance

How about Navigating the IM Landscape?

Learn about the 3 categories of influencer marketing technology and discover which one is right for your team.
Read

You’re in good company

Ricardo Sánchez
We needed influencer marketing software that could give us the necessary data to accurately select the most suitable partners for our brands. Traackr is the best technology we have found, in addition to providing great customer service and strategic advice.
Ricardo Sánchez
Marketing Assets & Sponsorship Manager, Coca-Cola

A Complete Influencer Marketing Platform

Benchmarking
Drive growth and measure brand vitality (VIT) with the only market-level dataset for influencer marketing performance.
Paid Campaigns
Run effective partnerships with advanced vetting, estimated performance, budgeting tools, deliverable tracking, and ROI reporting.
Competitive Intelligence
Understand how your brand and competitors perform among influencers in your market and uncover actionable insights to guide your strategy.
Governance & Compliance
Traackr helps you establish influencer marketing governance standards and ensure compliance with internal policies and regulations.
Measurement Standardization
Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.
Organic Campaigns
Organize your product seeding campaigns and optimize performance over time with custom workflow, content monitoring, and insightful reporting.
Influencer Discovery & Vetting
Find the right influencers everytime with access to the largest global influencer data set and deep insights on each potential creator partner.
Influencer Gifting
Organize your product seeding campaigns and optimize performance over time with custom workflow, content monitoring, and insightful reporting.
Find Influencers
Find the right influencers everytime with access to the largest global influencer data set and deep insights on each potential creator partner.
Affiliate Programs & Social Commerce
Traackr provides a complete workflow to drive sales with your influencers and provide transparent metrics to measure their impact.
Investment Optimization
Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.
Advanced Influencer Vetting Insights
Evaluate influencers based on performance, audience quality and value alignment.
Coordination & Visibility
Traackr is built to support large organizations and their agencies with tools to keep everyone on the same page.
Essential Brand Safeguards
Find partners aligned with you using customizable values matching.
Social Commerce that Drives Sales
Generate unique links, track conversions and revenue, and pay commissions.
Intelligent Budget Optimization
Take control of your influencer spend by understanding the performance of your investments.
Scalable Program Management
Gain visibility and standardize measurement frameworks with a global system of record.
A CRM For Your Influencers
Manage influencer relationships in one centralized database.

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The System of Record for Data-Driven Influencer Marketing
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Why Traackr
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Use cases
Influencer Gifting & Product Seeding
Paid Campaigns
Affiliate Programs & Social Commerce
Finding Influencers
Coordination & Visibility
Governance & Compliance
Investment Optimization
Measurement Standardization
Benchmarking
Competitive Intelligence
Resources
Case Studies
Guides and How-Tos
State of Influence Reports
Newsletter
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Influencer Marketing Job Board
Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
Post a job
IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
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