Workshop: The Art of the Brief

March 17, 2021
11:00am EST

A great brief is deceptively difficult to create. That’s why we partnered with advocacy marketing expert and founder of Happy Cat Agency, Geo West, to break down The Art of the Influencer Brief with you live! Geo has spent the last decade working with influencers and top tier brands including Charlotte Tilbury, Benefit and L’Oreal. She will explain how to best communicate your brand’s needs and expectations to your influencer partners, enabling their creativity and your brand to shine.

In this 45-minute workshop, we’ll discuss:

  • How to create a rock-solid brief that harnesses your influencer’s creativity
  • How to use the “when, what, why and how” to create a brief
  • How to select well-aligned influencers in the first place
  • Examples of successful (and less-than-successful) briefs to inspire your next campaign
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Save the date

March 17, 2021
11:00am EST


Geo West
Founder of Happy Cat Influencer Marketing Agency
Mackenzie Newcomb
Influencer Marketing and Social Media Manager


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