Consumers value information from influencers who they trust over information directly from brands themselves. This is true in the Healthcare industry particularly because rising costs, inadequate standards and multiple products to choose from are leaving consumers confused. Influencers help consumers find clarity and consumers value their advice. Today, Traackr brings to you the Top Influencers in Healthcare.
One popular way for these influencers to engage with their followers as well as each other is via Twitter Chats. Twitter chats have gained popularity over the last couple of years and are great for influencers to lead conversations and collaborate with others in their space. Some popular healthcare chats are #hcsm, #healthcarechat, #MDchat, etc. As brands begin to engage with the influencers, they are able to be involved in conversations that are important to their audience.
In the Healthcare industry top influencers include health bloggers, news reporters, cancer survivors, writers, insurance analysts, etc. These top influencers take to social media platforms and blogs to write about generic topics such as developments in healthcare and health insurance schemes, as well as very specific topics such as diabetes treatments and lung cancer.
Hence, bringing influencers into the mix and engaging them, helps brands get connected with their audience.
Let’s find out who the Top Influencers in Healthcare are, based on the following keywords: healthcare delivery, healthcare insurance, healthcare patient care, public health information.
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