Whether you’re looking to make a career change into influencer marketing or level-up from your current position, it’s always good to give your resume a touch-up before applying to your next role.
Here's a guide that will help prepare you for your next influencer marketing job interview.
Including these skills in your resume is step one. Step two is building a resume that will persuade a hiring manager to schedule an interview with you.
Halie Soprano, Traackr’s Senior Influencer Marketing Consultant who has built successful influencer marketing programs for Beekman 1802, Under Armor, and Wedding Wire, provided her top 5 tips to make your resume stand out from the pile.
Show the key results you produced in previous roles and exemplify how you have been successful at demonstrating the skills the company has listed in their job description. Note: If you had a job in an unrelated field with no translatable skills, feel free to leave it out and focus on making your related experience as robust as possible.
Start building (or tweaking) your resume by looking through the job description for which you’re applying. Note how your specific skills and experience map back to what the company is looking for and tweak your resume accordingly.
As someone who may be creating influencer briefs or reviewing contracts, your resume is a first look at how closely you pay attention to details – if you have grammatical errors, will a brand really trust you to write a brief?
Just as you wouldn’t want to get on a call with an influencer and not have done your homework about who they are, the same goes for a company. Understand the brand’s mission, vision, and values, and do a thorough sweep of their socials to understand their current strategy. Use this information to speak to what they are currently doing well and where you could add value.
Specifically, when it comes to the cover letter, you want to use this real estate for your personal “elevator pitch” to the brand. If you have the same cookie-cutter cover letter for every brand, you lose an opportunity to set yourself apart. Make sure to tailor your introduction to the brand or role. This signals to the hiring manager that you are personable and shows you know how to build relationships
Influencer marketing is constantly evolving, so it is important to show that you’re truly passionate about the industry by continuing to grow your knowledge and expertise.
Now that steps one and two have been completed. It’s time to move on to step three - preparing for your interview! Use these resources to get a deeper understanding of the current state of influencer marketing.
Ready to start applying to influencer marketing manager roles? Browse through 100+ open positions on Traackr’s Influencer Marketing Job Board!