Find Influencer Marketing Success with These IRL Principles

Customers today trust brands less than they do politicians. (Gasp!)

To bridge this gap, 84% of marketers have reported (eMarketer) that they plan to launch influencer initiatives. But they’ve quickly realized that gaining the attention (and trust) of influencers can be difficult.

If you’re looking to scale an influencer program, but struggle to get your target influencers to participate, then check out the SlideShare below for insider secrets from the heavy hitters of influencer marketing. You’ll get a glimpse into IRL (in real life) principles from impressive people, including Ann Handley, Lee Odden, Andrew Davis, and more. Which insight will impact your influencer strategy?

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