We are entering a world where everyone is connected, all the time - to each other, to their devices, to products. Today, almost every consumer need has a technology solution - from wearable devices, to domestic robots, to smarter homes.
Amidst these technological developments is a growing dilemma in the minds of consumers about what to buy, what is safe, and what is reliable. Two conversations exist in this situation: one among consumers, often fearful about loss of privacy, and another among marketers attempting to resolve consumer dilemmas. The bridge between both conversations is built by influencers. Today Traackr brings to you the Top Influencers in Consumer Technology.
Top influencers have the ability to bring brands into conversations that involve and impact consumers the most. Authentic opinions from thought leaders hold enormous value in the minds of customers. While contextual content being shared by thought leaders has immense worth to brands.
In the technology space, influencers can help consumers better understand new developments, make decisions and speed up the adoption curve. They can help brands share a message and reach their audience, as trusted advisors.
The latest buzz in the consumer technology industry is about smart homes and devices that improve our lives. We have seen companies develop smart beds that help you sleep better, smart watches that do more than just show time, and even smart helmets that alert you about approaching vehicles. These developments have made life easier, but the growing number of options makes it difficult and confusing for consumers. In this era of developed technology, simplified connectivity and faded privacy, influencers can carry your brand to the community amidst information overload.
Here are Traackr’s Top Influencers in Consumer Technology:
Dana Blouin
Subject Matter Expert, CompTIA
Dana Blouin, an Internet of things thought leader. Currently a PhD candidate at SIIT - Thammasat University. #IoT #InternetOfThings #M2M #Wireless #Mobile
James Chevalier
Web Developer, Common Media, Inc.
I'm into technology & music. I'm building http://citystrides.com
Fred Zimny
Curator serve4impact, customer experience leadership playbooks, writer and speaker about service, Serve4impact
Designing Services
Vala Afshar
Chief Marketing Officer, Enterasys
CMO, Extreme Networks | Blog: @HuffingtonPost, @Inc | Author: http://bit.ly/tposbe | Show: http://www.cxotalk.com
Rob van Kranenburg
Founder, Council
罗万魁 Founder of Council
Vikas Gupta
Vice President (Strategy) and Chief Technology Officer, Clout Lattice (on Client Engagement)
Thinker, Designer, Cloud Strategist & Evangelist. I actively blog/RT on XaaS and Cloud Tech. Subscribe to ReligionSaaS, CloudCircle, CloudGurukul lists
Richard Kastelein
Hackitarian, The Hackitarians
Husband. Father. Entrepreneur, Strategist, Writer, Publisher, Innovation Catalyst, FRSA
Hayley Tsukayama
Technology Reporter, The Washington Post
Consumer tech for WaPo's @TheSwitch, rabid @Twins fan. hayley.tsukayama@washpost.com. Lawful good. Disclosure: My husband works for @EASPORTS
Theo Priestley
Not a Rocket Scientist, Logical Glue
Evangelist, Technologist, Catalyst, Provocateur, Startup Advisor, Speaker, Gamer, Geek, TEDx, Forbes. Tenacious Scotsman. Zero BS.
Andrea Peterson
Technology Reporter, The Washington Post
Covering tech policy for @WashingtonPost via @TheSwitch. Opinions here mine, but feel free to borrow them. Tips? andrea.peterson[at]washpost[dot]com