Every year all eyes are on the Met Gala — fashion looks from the chic, to the creative, to the outright bizarre can be seen walking the red carpet. However, it has also become a big moment for beauty brands, especially as social media has become a bigger part of how celebrities and influencers (and their audiences) share about the event.
Below is a list of the top beauty brands that were most mentioned alongside the Met Gala on social media.
Charlotte Tilbury and Chanel were once again the top beauty brands most mentioned on the red carpet (they were also the top beauty brands mentioned most at the Golden Globes and Academy Awards).
L’Oreal Paris, who received the fifth most mentions, hosted a unique “pre-game” event in New York City earlier in the day where they invited makeup artists to come hang out and restock their kit with a bunch of different L’Oreal products. MUAs Geo Brian Hennings, Ro Morgan, Erica Longo Mrose, and others all posted video content to TikTok and Instagram from the event. This is a great example of a brand finding a creative way to use a small-scale IRL event to amplify brand awareness and insert themselves into the discussion around a big cultural event.
From the event itself, the majority of the most engaging posts occurred on Instagram and came from the attendees themselves as well as the makeup artists and beauty professionals who helped get them ready for the big event.
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