Influencer Marketing Blog

How Leading Brands Are Scaling Creator Advocacy: Insights From IMPACT

Learn how top brands are scaling creator advocacy with smarter strategy, stronger partnerships, and full-funnel impact.

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How Leading Brands Are Scaling Creator Advocacy: Insights From IMPACT

Top US Social Platforms for Influencer Marketing

Discover the best social media platforms for influencer marketing in the US with insights from 2025 consumer data.

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Top US Social Platforms for Influencer Marketing

Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs

How the potential US TikTok ban could impact creators and influencer marketing programs.

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Pierre-Loic Assayag

Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs

4 Tips for Successful Product Seeding with Bette Ann Fialkov

Follow these 4 expert tips for crafting an efficient and successful influencer product seeding program.

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Stephanie Buecheler

4 Tips for Successful Product Seeding with Bette Ann Fialkov

How Herbitual Drives Authenticity and Sales with its Influencer Program

Herbitual has driven 50% of its sales from social media, largely thanks to its influencer program. Here’s the brand’s backstory and strategy.

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How Herbitual Drives Authenticity and Sales with its Influencer Program

4 Tips for Creating an Affiliate Influencer Program with Giovanna Rienzi

Advice from an expert on how to drive more sales with an affiliate influencer program.

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4 Tips for Creating an Affiliate Influencer Program with Giovanna Rienzi

Recent Posts

Golfcore Is Taking Over TikTok: What Brands Should Know

Internet Culture

Golfcore Is Taking Over TikTok: What Brands Should Know

Golfcore is trending on TikTok. Here's how fashion, beauty, and lifestyle brands can act on the opportunity.

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June 24, 2025

Beyond the Celebrity: How Rhode Skincare Built a Scalable Creator Ecosystem

Success Stories

Beyond the Celebrity: How Rhode Skincare Built a Scalable Creator Ecosystem

See how Rhode scaled beyond celebrity with a loyal, high-performing creator community and what it means for the future of beauty brand growth.

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May 30, 2025

Why Creator Pay Transparency Is a Smart Strategy for Brands

Why Creator Pay Transparency Is a Smart Strategy for Brands

Creator pay transparency isn’t just a fairness issue—it’s a strategic lever that helps brands scale creator marketing programs.

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May 6, 2025

5 Strategies To Build Impactful Creator Partnerships: Insights From Top Influencers

5 Strategies To Build Impactful Creator Partnerships: Insights From Top Influencers

Gain expert insights from mega-influencers on how to build effective creator partnerships that fuel a high-performing influencer program.

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April 15, 2025

The Enterprise Playbook for Creator Marketing at Scale

The Enterprise Playbook for Creator Marketing at Scale

Discover how leading brands are transforming fragmented creator marketing into a scalable, performance-driven system.

By

Pierre-Loic Assayag

April 8, 2025

Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Advice on how to enhance your influencer marketing strategy from marketing leaders at L’Oréal, NYX Cosmetics and Neutrogena.

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Stephanie Buecheler

March 28, 2025

Top Networking Tips for Influencer Marketers

Influencer Marketing Careers

Top Networking Tips for Influencer Marketers

Level up your influencer marketing career with these top networking tips for influencer marketers.

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Alaetra Chisholm

March 13, 2025

Read the latest product news, trend analysis and influencer marketing strategies on the blog

Traackr News

Traackr's New Creator Lifecycle Feature Helps Brands Sustainably Scale Creator Communities

Traackr's New Creator Lifecycle Feature Helps Brands Sustainably Scale Creator Communities

Sustainably scale your creator community with top performers utilizing Traackr’s insights on your brand’s acquired, retained, and churned creators.

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July 25, 2024

More Than Half of Marketers Don’t Track Creator Retention or Churn, Leaving Brand Loyalists on the Table, According to Traackr Study

Influencer Marketing Platform Traackr Launches Creator Lifecycle – New Insights on Creator Acquisition, Retention and Churn to Maximize Strongest Partnerships

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July 25, 2024

Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond

Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond

Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.

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Pierre-Loic Assayag

February 13, 2024

Traackr Simplifies Influencer Product Seeding and Reduces Product Waste with New Shopify Integration

Traackr Simplifies Influencer Product Seeding and Reduces Product Waste with New Shopify Integration

A majority of brands waste valuable time and money on product seeding campaigns — learn how Traackr's new feature can help.

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March 23, 2023

Traackr Named “Best Influencer Marketing Management Platform”

Traackr Named “Best Influencer Marketing Management Platform”

In the 5th annual MarTech Breakthrough Awards, Traackr is recognized internationally as the best influencer marketing management platform.

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August 11, 2022

Traackr Launches New Influencer Marketing Job Board to Help Brands Scale

Traackr Launches New Influencer Marketing Job Board to Help Brands Scale

Post your influencer marketing role on Traackr’s Influencer Marketing Job Board to be seen by top candidates.

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Stephanie Buecheler

July 22, 2022

View all Traackr News

Success Stories

Beyond the Celebrity: How Rhode Skincare Built a Scalable Creator Ecosystem

Beyond the Celebrity: How Rhode Skincare Built a Scalable Creator Ecosystem

See how Rhode scaled beyond celebrity with a loyal, high-performing creator community and what it means for the future of beauty brand growth.

By

May 30, 2025

Top Black Owned and Founded Beauty Brands in Influencer Marketing

Top Black Owned and Founded Beauty Brands in Influencer Marketing

Discover some of the top black owned and founded beauty brands who "won" influencer marketing, according to influencer data (VIT).

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February 17, 2025

Wicked Movie: Best Brand Influencer Campaigns

Explore top influencer campaigns for the Wicked movie, driving engagement and brand visibility for beauty, retail, fashion, and CPG brands.

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December 10, 2024

Influencer Program Examples from Top Fashion Brands

Influencer Program Examples from Top Fashion Brands

Learn from influencer program examples of Nike, Adidas, and SHIEN for your marketing strategy.

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November 12, 2024

View all Success Stories

How To

Why Creator Pay Transparency Is a Smart Strategy for Brands

Why Creator Pay Transparency Is a Smart Strategy for Brands

Creator pay transparency isn’t just a fairness issue—it’s a strategic lever that helps brands scale creator marketing programs.

By

May 6, 2025

5 Strategies To Build Impactful Creator Partnerships: Insights From Top Influencers

5 Strategies To Build Impactful Creator Partnerships: Insights From Top Influencers

Gain expert insights from mega-influencers on how to build effective creator partnerships that fuel a high-performing influencer program.

By

April 15, 2025

The Enterprise Playbook for Creator Marketing at Scale

The Enterprise Playbook for Creator Marketing at Scale

Discover how leading brands are transforming fragmented creator marketing into a scalable, performance-driven system.

By

Pierre-Loic Assayag

April 8, 2025

Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Advice on how to enhance your influencer marketing strategy from marketing leaders at L’Oréal, NYX Cosmetics and Neutrogena.

By

Stephanie Buecheler

March 28, 2025

Preparing Your Influencer Strategy for the Potential TikTok Ban

Preparing Your Influencer Strategy for the Potential TikTok Ban

Learn how to future-proof your influencer marketing strategy in light of the potential TikTok ban.

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January 16, 2025

CMO Strategy: 5 Golden Marketing Opportunities to Take Your Brand to the Next Level

Optimize your CMO strategy with five key opportunities to boost accountability, collaboration, and ROI in today's fast-paced market.

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Pierre-Loic Assayag

January 14, 2025

Top Tips for Efficient Creator Partnerships

Top Tips for Efficient Creator Partnerships

Maximize your influencer marketing ROI with these creator partnership tips from LVMH.

By

Stephanie Buecheler

November 14, 2024

Influencer Marketing Campaign Template & Guide

Influencer Marketing Campaign Template & Guide

Master influencer marketing with our comprehensive campaign template and actionable reporting tips.

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November 10, 2024

View all How Tos

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