Women of all ages should feel represented and valued within the beauty industry. Mature women, with lines, wrinkles, and gray hair, are still often targeted with anti-aging products that promise to reverse time rather than celebrate who they are today. While these shoppers have significant buying power, many still do not feel seen or valued by the beauty industry.

Enter the #Over40Beauty movement.

According to Traackr’s new Rising Influence: #Over40Beauty report, the number of creators in this niche posting beauty content grew 41 percent year over year, and posting frequency increased 25 percent. Brands that invest in age inclusivity are benefiting as a result. Sacheu Beauty, for example, saw 19,026 percent VIT growth among Over-40 creators, while brands like Kérastase and Neutrogena also experienced notable rises.

Rising and Top Influencers #Over40 in the Beauty Industry

This world of #BeautyOver40 celebrates age and provides educational content to look and feel your best. We’ve compiled a list of the top and rising creators within this movement who provide timeless beauty tips, and expert advice tailored for those embracing their fabulous 40s, 50s, and beyond. 

To receive a deeper dive into each influencer, download our entire top influencers report. 

The Rising and Top Influencers #Over40 in the Beauty Industry: 

1. Kimberly Marie (@watchkimshop)
2. Sunita Dass (@sunitabdass)
3. Serein Wu (@sereinwu)
4. Coral Manson (@stripeycoral)
5. Annamaria Kalebic (@annamariakalebic)
6. Isabella Thorp (@confessionsofasuperager)
7. Sonia Ramos (@officiallysoniaramos)
8. Angie (@angiehotandflashy)
9. Sarah James (@whoorl)
10. Claudia Fabian (@thebeautydebut)
11. Tennille Jenkins (@thetennillelife_)
12. Gym Tan (@californiaistoocasual)
13. Dominique Sachse (@dominiquesachse)
14. Karina Vigier (@karinavigier)
15. Grece Ghanem (@greceghanem)

Download our full top influencers report to see stats, content, and our analysis on why these influencers are so compelling!  

Our goal with this series is to help you discover new potential partners and content styles, so you can make your next influencer marketing campaign the best one yet. See our full archive of top influencer lists to find your next influencer partner.