Traackr is a Premier Badged TikTok Marketing Partner

Traackr earns TikTok’s Premier Creative Badge 

We're thrilled to announce that Traackr is now a Premier Badged TikTok Marketing Partner, earning TikTok's Premier Creative Badge in the Creator Marketing specialty.

We're proud to join a select group of partners that meet TikTok's top standards for performance, quality, and innovation. This badge is a testament to our team's expertise and to the partnership we've built with TikTok.

For our customers, this means: 

• A full TikTok One integration, built on first-party data. Through a direct API connection, creator collaborations, Spark Ads, boosted costs, and organic and paid reporting run on TikTok’s own data, all in Traackr.
• Early access to what’s next. With priority access to TikTok’s beta testing, new capabilities reach our customers faster. 
• A direct line to TikTok. We work closely with TikTok’s product and partnership teams, so customer feedback helps shape what gets built. 

This recognition builds on a long history together. Traackr has helped global brands find creators and activate and measure creator TikTok campaigns for years, and was an early leader in integrating with TikTok's Creator Marketplace that brought TikTok's first-party creator data into the platform. When TikTok replaced Creator Marketplace with TikTok One in 2025, we built on that foundation with a deeper integration covering paid partnerships, Spark Ads, and organic and paid reporting.

Today, hundreds of global brands run their TikTok creator programs in Traackr. 

How we help brands get more from TikTok

The brands we work with tend to share the same TikTok challenge. A single campaign can involve a brand team, an agency, a media team and a measurement team, each with its own tools. As data spreads across them, brands lose ownership of it, along with the ability to build ROI models, connect creator marketing to business outcomes and learn across markets.

That challenge keeps growing. In our latest research, creators posted 136% more on TikTok year over year (Jan–May 2026 vs. Jan–May 2025), the biggest jump of any platform.

As the decision engine for creator marketing, Traackr brings that data back into one place the brand owns. Here's how the TikTok One integration helps our customers:

• Brand teams launch paid partnerships faster. Traackr generates a TikTok invite link for each deliverable, and posts are tagged as Paid Partnerships automatically, so compliance is handled from the start.
• Agencies and media teams stop chasing Spark Ads codes. Authorizations are requested, tracked and copied in Traackr, with boosted costs and dates synced from TikTok Ads Manager.
• Brand and media teams see organic and paid performance side by side. Views and engagements are split by organic and paid, alongside audience data and video retention, so budget decisions rest on the full picture.

How L'Oréal Spain made Traackr its TikTok source of truth

L'Oréal Spain's paid partnerships ran across several teams and tools, and reporting didn't separate organic from paid, so influencer results couldn't fully feed its marketing mix model. The team piloted the TikTok One integration with L'Oréal Professionnel during the Metal Detox relaunch, using Traackr as the shared data layer for its brand, agency and media teams.

The results:

• Organic and paid views in Traackr matched TikTok Ads Manager
• Boosted costs and dates visible for every creator
• Reporting that now feeds L'Oréal's marketing mix modeling (MMM)

"Not only is it a great time saver, but having the split between organic and paid performance is critical for us as we aim to continuously optimize for our spend allocation at every level." Paula Luengos, Brand Manager, L'Oréal Professionnel Spain

L'Oréal Spain now plans to scale the integration across brands and markets. Read the full L'Oréal Spain case study

Interested in learning more about Traackr's TikTok One integration? Talk to our team today.