Why Choose Traackr over Tribe Dynamics?

While Tribe Dynamics provides high-level market insights, Traackr delivers a complete platform with both the intelligence and the tools you need to run impactful influencer programs at scale.

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Traackr Powers Influencer Marketing
for the Fastest Growing Brands

Influencer Discovery
6M+ Influencers
Search by Content
Search by Influencer Attributes
Search by Audience Attributes
Recommended Influencers
100,000 Influencers
Top Influencers by EMV
Influencer Vetting
Platform Metrics
2.5 years of Content
Audience Demographics
Audience Quality
Brand Safety
Platform Metrics
Recent Content Mentioning Your Brand
Campaign Management
Custom Workflows
Influencer Communications
Briefing & Collaboration
Deliverables Tracking
Campaign Reporting
Campaign Reporting
Budget Optimization
Suggested Influencer Fees
Global Influencer Payments
Spend Tracking
Multi-Currency Support
ROI Reporting
Program Management
Influencer Onboarding
Relationship Management
Program Reporting
Market Benchmarking
Customized Reports
All Influencers in Market
Brand Leaderboard
Category Benchmarking
Paid vs Organic Performance
Influencer Coverage Across Tiers
Platform Analysis
Brand Vitality Score (Impact Metric)
Generic Reports
Sample of Influencers in Market
Brand Leaderboard
Earned Media Value (Cost Metric)
Privacy Shield Certified

What You Can Do with Traackr

Influencer Discovery & Vetting

Leverage data-driven insights to find top performing influencers who are brand safe, on-message, and speak to your target audience.

Manage Influencer Relationships

Efficiently scale your influencer marketing community with a central place to attract, vet, activate and collaborate with the right creators.

Campaign Management

Simplify your entire workflow for all types of influencer campaigns and connect your efforts to results with comprehensive reporting and analytics.

Budget Optimization

Track spend, analyze performance, and optimize your ROI by investing in the right strategies.

Social Commerce

See the direct impact of your influencer campaigns by tracking conversions, recording sales, and paying commissions all from Traackr.

Program Management

Gain visibility, standardize workflows, and establish common measurement frameworks with a global system of record for your influencer marketing program.

Market Benchmarking

Understand how your brand and competitors perform among all influencers in your market and access actionable insights to guide your strategy.

Influencer Discovery & Vetting
Manage Influencer Relationships
Campaign Management
Budget Optimization
Social Commerce
Program Management
Market Benchmarking
Traackr’s Budget Optimisation tools have provided our team with a comprehensive view of our influencer program spend and helped us chart exactly how those investments tie to the performance metrics we care about.
Stephan Garandet
Global Chief Digital Marketing Officer, L'Oréal

See Traackr in Action

We’d love to learn about your influencer marketing program and tailor a custom demo of our solution to your needs.
  • We’ll fill you in on our product’s capabilities.
  • Answer your questions about Traackr.
  • Learn more about your influencer program needs.
During business hours in the U.S. and Europe, we’ll respond within the hour. If you want to reach us faster, ping us using the website chat.
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