Why Choose Traackr over Tribe Dynamics?

While Tribe Dynamics provides high-level market insights, Traackr delivers a complete platform with both the intelligence and the tools you need to run impactful influencer programs at scale.

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Intelligent

Actionable

Complete

Traackr Powers Data-Driven Influencer Marketing for Hundreds of Brands Across 49 Countries and 26 Languages

Influencer Discovery
6M+ Influencers
Search by Content
Search by Influencer Attributes
Search by Audience Attributes
Recommended Influencers
100,000 Influencers
Top Influencers by EMV
Influencer Vetting
Platform Metrics
2.5 years of Content
Audience Demographics
Audience Quality
Brand Safety
Platform Metrics
Recent Content Mentioning Your Brand
Campaign Management
Custom Workflows
Influencer Communications
Deliverables Tracking
Campaign Reporting
Campaign Reporting
Budget Optimization
Suggested Influencer Fees
Global Influencer Payments
Spend Tracking
Multi-Currency Support
ROI Reporting
 
Program Management
Relationship Management
Program Reporting
 
Market Benchmarking
Customized Reports
All Influencers in Market
Brand Leaderboard
Category Benchmarking
Paid vs Organic Performance
Influencer Coverage Across Tiers
Platform Analysis
Brand Vitality Score (Impact Metric)
Generic Reports
Sample of Influencers in Market
Brand Leaderboard
Earned Media Value (Cost Metric)
Privacy
Privacy Shield Certified
 

What You Can Do with Traackr

Influencer Discovery

Search the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners.

Influencer Vetting

Leverage data-driven insights to find top performing influencers who are brand safe, on-message, and speak to your target audience.

Campaign Management

Simplify your entire workflow for all types of influencer campaigns and connect your efforts to results with comprehensive reporting and analytics.

Budget Optimization

Track spend, analyze performance, and optimize your ROI by investing in the right strategies.

Program Management

Gain visibility, standardize workflows, and establish common measurement frameworks with a centralized system-of-record for your influencer marketing program.

Market Benchmarking

Understand how your brand and competitors perform among all influencers in your market and access actionable insights to guide your strategy.

Influencer Discovery
Influencer Vetting
Campaign Management
Budget Optimization
Program Management
Market Benchmarking

Navigating the Influencer Marketing Technology Landscape

Learn about the 3 categories of influencer marketing technology and discover which one is right for your team.
Traackr’s Budget Optimisation tools have provided our team with a comprehensive view of our influencer program spend and helped us chart exactly how those investments tie to the performance metrics we care about.
Stephan Garandet
Global Chief Digital Marketing Officer at L'Oréal

See Traackr in Action

We’d love to learn about your influencer marketing program and tailor a custom demo of our solution to your needs.
  • We’ll fill you in on our product’s capabilities.
  • Answer your questions about Traackr.
  • Learn more about your influencer program needs.
During business hours in the U.S. and Europe, we’ll respond within the hour. If you want to reach us faster, ping us using the website chat.
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