Why Choose Traackr over CreatorIQ?

While CreatorIQ focuses on transactional campaigns, Traackr provides the intelligence and tools you need to run impactful influencer marketing programs at scale.

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Strategic

Data-Driven

Enterprise-Grade

Traackr Powers Data-Driven Influencer Marketing for Hundreds of Brands Across 50 Countries and 26 Languages

System of Record
Campaign Management Tool
Strategic Programs
Tactical Campaigns
Organic and Paid Activations
Paid Activations
Data-Driven
Activity-Driven
Influencer, Campaign, Program, and Market Level Insights
Influencer and Campaign Level Insights
Nano, Micro, Mid, Macro, Mega Influencers
Macro Influencers
Intuitive User Interface
Complex User Interface
Strategic Partner
Technology Vendor
Global Enterprises
Agencies and SMB
Privacy Shield Certified
Not Privacy Shield Certified

What You Can Do with Traackr

Influencer Discovery

Search the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners.

Influencer Vetting

Leverage data-driven insights to find top performing influencers who are brand safe, on-message, and speak to your target audience.

Campaign Management

Simplify your entire workflow for all types of influencer campaigns and connect your efforts to results with comprehensive reporting and analytics.

Budget Optimization

Track spend, analyze performance, and optimize your ROI by investing in the right strategies.

Program Management

Gain visibility, standardize workflows, and establish common measurement frameworks with a centralized system-of-record for your influencer marketing program.

Market Benchmarking

Understand how your brand and competitors perform among all influencers in your market and access actionable insights to guide your strategy.

Influencer Discovery
Influencer Vetting
Campaign Management
Budget Optimization
Program Management
Market Benchmarking

Navigating the Influencer Marketing Technology Landscape

Learn about the 3 categories of influencer marketing technology and discover which one is right for your team.
We needed influencer marketing software that could give us the necessary data to accurately select the most suitable partners for our brands. Traackr is the best technology we have found, in addition to providing great customer service and strategic advice.
Ricardo Sánchez
Marketing Assets & Sponsorship Manager, Coca-Cola

See Traackr in Action

We’d love to learn about your influencer marketing program and tailor a custom demo of our solution to your needs.
  • We’ll fill you in on our product’s capabilities.
  • Answer your questions about Traackr.
  • Learn more about your influencer program needs.
During business hours in the U.S. and Europe, we’ll respond within the hour. If you want to reach us faster, ping us using the website chat.
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