The Art of Brand & Creator Relationships

Creators are powerful. They’re known to power influencer marketing programs, but they can also influence traditional ad strategy, evolve owned content channels, and help shape a brand’s image and narrative.

Let us show you how to activate this full potential for your brand through one keystone strategy: creator relations.

Join us in person for a half-day conference in New York City where the brightest influencer marketing minds, creators, and special guests from Snapchat will share their insights!

Why you should attend:

  • Deep Dives
    Learn how leading brands and creators are approaching marketing today.
  • Networking
    Exchange ideas, chat about challenges, and make lasting connections with both marketers and creators.
  • Tech Sneak Peek
    Learn what could be coming next in tech, and how to use it to your advantage — with special guests from Snapchat.
  • Takeaways
    Walk away with best practices, discussion points, and goodies (and maybe some new partners).
Impact NYC 24 Event
Neuehouse,
110 E 25th Street, NYC

The ultimate gathering of influencer marketing practitioners and program owners!

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Meet the Speakers

Ariana Parasco

Ariana Parasco

Vice President of Brand and Consumer Engagement, L'Oréal USA
Dana Paolucci

Dana Paolucci

Head of PR & Influence,
Dove North America
Michelle Kwak

Michelle Kwak

Head of Integrated Communication,
Laneige
Tiffani D. Carter

Tiffani D. Carter

Chief Marketing Officer,
Beauty
Iris Coker

Iris Coker

Director of Global Influencer Relations & Social Media, Kate Spade
Anna Kai

Anna Kai

Content Creator,
@maybeboth
Francis Roberts

Francis Roberts

Head of Public Figures,
Snapchat
Taryn Delanie Smith

Taryn Delanie Smith

Content Creator & Host
@taryntino21
Ava Lee

Ava Lee

CEO & Founder, byAVA,
@glowwithava
Megha Singh

Megha Singh

Content Creator
@meghaesss
Sydney Bradley

Sydney Bradley

Senior Reporter,
Business Insider
Holly Jackson

Holly Jackson

Global Services Director,
Influencer Strategy +
Measurement, Traackr
Therese Little

Therese Little

Head of Sales,
Traackr
Pierre-Loïc Assayag

Pierre-Loïc Assayag

CEO and Co-Founder, Traackr

The Art of Brand & Creator Relationships

Agenda

THE event for creators and brands in New York City.
You’re guaranteed to make at least one new friend!
#traackrimpact
  1. Welcome & Introduction
  2. "Let Creators Transform Your Business" with Traackr & L'Oréal
  3. Snap Keynote + Creator Firesidechat
  4. Networking Break
  5. Breakout Sessions: The "Economy" in Creator Economy
  6. Panel: Creativity vs Control
  7. Happy Hour