How to Defend Creator Investment Decisions

Your influencer budget is going to get questioned. Maybe your CMO wants to know how much budget to shift from traditional channels to creators, or why a competitor just jumped three spots in your category. Either way, you need to know which levers are contributing to your success, where you're lagging, and how your investment will impact the business.

That's what Traackr's Brand Vitality Score (VIT) is for. VIT isn't just a number that ranks you against competitors, it's a framework built on four strategic levers: 

• how many creators you're working with, 
• how often they're posting, 
• the audience size you're reaching, and 
• how well that content performs.

If you want creators to drive more impact for your business, VIT shows you exactly which levers to pull, and how much to invest behind them. It's a big part of why Traackr customers grow their creator attention 53% more than the market! 

Join us for a live 30-minute session with influencer marketing expert Holly Jackson. You'll leave knowing:

• The KPIs worth measuring on a regular basis, and what each one can actually tell you
• How to pinpoint where your opportunity for growth is 
• How to confidently recommend a budget that your leadership team will support 

We’ll run through real examples and share a new tool you can start using the same day.