Boost Smarter, Not Harder: How to Build a Winning Influencer Boosting Strategy

You're boosting. Your competitors are boosting. But are you boosting the right content?
The number of boosted creator posts climbed 166% year over year in 2025, and brands across every category are pouring more into paid amplification to stay visible. Heavier spend isn't translating into better results. Engagement rates per view are declining, which means brands are pushing content to audiences who aren't interested.
The real question is no longer whether to boost. It's what to boost, with which creators, on which platforms, and how your strategy compares to what your competitors are quietly doing.
Join Traackr and influencer marketing expert Hayley Schluter for a candid fireside chat on how to develop a winning influencer boosting strategy.
You'll walk away knowing:
- How to identify which creator content is worth boosting before you spend a dollar
- How to benchmark your boosting activity against competitors and find the gaps
- How top brands balance organic momentum with paid amplification
- Which signals tell you a boosting strategy is working, beyond reach and impressions
Whether you run a global brand or an emerging program, this session will help you stop guessing about boosting and start making data-backed decisions that outperform the competition
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Boost Smarter, Not Harder: How to Build a Winning Influencer Boosting Strategy

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